Auto Hauler Exchange · 16 hours ago
Marketing Operations Manager
Rochester, MI
Full-time
Hybrid
Mid, Senior Level
3+ years expAuto Hauler Exchange is an innovative startup revolutionizing the auto transport and logistics industry. They are seeking a Marketing Operations Manager responsible for managing and optimizing marketing systems, primarily HubSpot, to ensure effective workflows, clean data, and reliable reporting as the business scales.
AutomotiveInformation TechnologyLogisticsMarketplace
Hiring Manager
Andrew L.
Responsibilities
Own and manage all aspects of HubSpot (Marketing Hub + CRM)
Build, maintain, and optimize workflows, automations, and lifecycle stages
Create and manage marketing emails, templates, and nurture programs
Upload, segment, and manage lists for campaigns and sales enablement
Maintain data hygiene through regular contact cleanup, deduplication, and normalization
Establish and maintain naming conventions, documentation, and best practices
Serve as the go-to expert for HubSpot troubleshooting and improvements
Own lead management processes, including lead scoring, routing, and SLAs
Ensure accurate and timely handoffs between Marketing and Sales
Monitor lead flow and proactively identify and resolve issues
Govern lifecycle stage definitions and progression logic
Audit funnel data regularly to ensure accuracy and consistency
Prevent lifecycle inflation, broken stages, or reporting gaps
Support campaign setup and execution in HubSpot
Ensure campaigns are properly tracked with UTMs, naming conventions, and attribution
QA campaigns before launch to ensure clean data and measurability
Maintain campaign reporting and performance dashboards
Support experimentation and A/B testing across emails, forms, and landing pages
Build and maintain dashboards for Marketing, Sales, and Leadership
Track and report on funnel performance (lead → MQL → SQL → customer)
Maintain attribution models and measurement frameworks
Partner with stakeholders to define KPIs and success metrics
Provide ad hoc analysis for campaigns, launches, and growth initiatives
Ensure reporting accuracy, clarity, and trust in the data
Manage and maintain the marketing technology stack and integrations
Evaluate, implement, and document new tools as needed
Partner with Sales Ops / RevOps on CRM alignment and system changes
Support data governance, opt-in management, and email compliance
Ensure systems scale cleanly as volume and complexity increase
Create scalable processes for campaign execution and data management
Enable marketing team members with HubSpot training and support
Improve efficiency by identifying automation and optimization opportunities
Partner cross-functionally with Marketing, Sales, Product, Ops, and Leadership
Support sales enablement efforts from an operational and systems perspective
Qualification
Required
3–6+ years of experience in Marketing Operations, Revenue Operations, or Marketing Automation
Deep, hands-on experience with HubSpot (required)
Strong understanding of CRM architecture, lifecycle stages, and funnels
Experience building workflows, dashboards, lists, campaigns, and attribution
Highly organized, detail-oriented, and systems-minded
Comfortable operating in a fast-paced startup environment
Ability to translate business needs into clean, scalable technical solutions
Preferred
Experience supporting B2B, B2C, or marketplace models
Familiarity with RevOps or Sales Operations concepts
Experience with data enrichment, attribution, or analytics tools
Prior experience cleaning up or scaling a messy CRM
Exposure to budget tracking or marketing ROI analysis
Benefits
401(k)
401(k) matching
Dental insurance
Employee assistance program
Health insurance
Health savings account
Life insurance
Paid time off
Retirement plan
Vision insurance
Company
Auto Hauler Exchange
Auto Hauler Exchange is a vehicle logistics marketplace directly connecting shippers and carriers – saving you time and money.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$7.5MKey Investors
MHS Capital
2025-02-04Series A· $5M
2022-07-06Seed· $2.5M
Leadership Team
Royce Neubauer
Founder & CEO
Recent News
2025-03-25
2025-02-12
Digital Commerce 360
2025-02-06
Company data provided by crunchbase