Pacific Clinics · 6 hours ago
Marketing Manager
San Jose, CA
Full-time
Onsite
Mid, Senior Level
$103K/yr - $127K/yr
5+ years expPacific Clinics is a healthcare agency focused on providing support for emerging and statewide services. The Marketing Manager will collaborate with internal teams and external partners to execute strategic marketing campaigns that enhance the Agency's brand awareness and measure audience engagement through effective marketing strategies.
Health CareMental Health
Responsibilities
Lead the logistical planning, execution, and optimization of marketing campaigns across Pacific Clinics emerging and statewide programs, Head Start and other functions statewide
Ensure consistent and compelling brand messaging across all marketing collateral and channels: social media, web, email, SMS, SEO/SEM/GEO, local search, print, podcasts and events
Oversee key performance indicators (KPIs) to measure the success of marketing campaigns and refinement of engagement strategies. Provide regular reports and insights to senior leadership
Develop messaging journeys that align with program relationship objectives and benefit the engagement experience through email marketing campaigns, social/paid media and SMS to nurture leads and further engage with existing program participants
Strategize and oversee development and execution of marketing campaigns that support service and program initiatives
Collaborate with internal stakeholders and external contractors to develop and implement a cohesive social media strategy ensuring consistent and engaging content across social platforms
Identify and support processes and strategy for capturing relevant data and leveraging on-site event content for use in marketing material development, awards strategies and social media content
Track and analyze marketing metrics to assess effectiveness and impact; Prepare reports for senior leadership and partners; Use data-driven insights to optimize engagement strategies and improve marketing outcomes
Monitor and analyze marketing campaign performance, providing regular reports and insights to optimize strategies, including Google Analytics, Yelp and other platforms
Implement/manage SEO and inbound marketing strategies, working with third-party experts as necessary
Assist with the direction and adherence to structured content plans across multiple programs and channels, including but not limited to: web content, podcast production, social media content, webinar production, website and landing page launches
Manage vendors that align with the organization’s marketing strategy and maintain long-term relationships with existing partners
Develop a general curiosity for the ethical use of AI for improving department efficiency
Qualification
Required
Bachelor's degree in a related field or the equivalent combination of education, training and experience and five (5) or more years of integrated marketing and/or campaign experience in a marketing role, preferably within an agency or consulting setting (nonprofit, healthcare or education preferred)
Proven leadership and project management skills with the ability to build strong relationships across executives, staff, vendors, and partners
Proficiency in using marketing tools and software, such as email marketing platforms, CRM systems and analytics tools
Experience developing SMS Text Messaging and Short Code Campaigns and knowledge of legal and regulatory compliance related to TCPA, HIPAA, CCPA and CPRA
Knowledge of SEO and experience working with third-party experts, external creatives, paid media teams/agencies to efficiently implement projects on time and within budget
Experience engaging internal and external creative and paid media teams/agencies to efficiently implement projects on time and on budget
Be the marketing engagement channel expert, monitoring industry trends to identify new strategies, tools and service providers/partners to help improve marketing capabilities
Will be required to travel approximately 5% of the time within California
Skilled at collaborating with internal teams and external stakeholders to align strategies, gain consensus, and deliver integrated marketing efforts
Analytically inclined with the ability to manage multiple projects simultaneously and balance project deadlines effectively and efficiently
Excellent written and verbal communication skills, with the ability to create compelling marketing content
Preferred
Expert knowledge of Salesforce products and the Salesforce partner ecosystem is preferred
Experience using AI and leveraging automation tools to improve customer relevance and campaign effectiveness preferred
Benefits
Benefits eligibility starts on day ONE!
We provide a robust benefits package which includes medical, dental & vision
401K Employer Match up to 4%
Competitive Time Off Plans
Must meet eligibility requirements based on employment status
Company
Pacific Clinics
Pacific Clinics is a community-based mental health and social services agency serving low-income individuals and families.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Kris Giordano
Executive Vice President/Chief Administrative Officer
Becky Boone, SHRM-SCP, SPHR, SPHR-CA
Chief Human Resources Officer
Recent News
Globe Newswire
2024-04-25
Larchmont Chronicle
2023-12-25
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