Allstate · 2 hours ago
Senior Manager of Paid Search
United States
Full-time
Remote
Senior Level, Lead/Staff
$0/yr - $0/yr
8+ years expAllstate is a company dedicated to protecting families and their belongings. They are seeking a strategic, data-driven Senior Manager of Paid Search to lead their paid search initiatives across various platforms, focusing on campaign execution, optimization, and team mentorship.
BankingFinanceFinancial ServicesInsuranceInsurTechVenture Capital
No H1B
Responsibilities
Develop and execute paid search strategies aligned with business goals and customer acquisition targets
Identify growth opportunities across search platforms and emerging trends in SEM
Own end-to-end campaign execution: keyword research, ad copywriting, bidding strategies, audience targeting, and landing page optimization
Manage large-scale budgets efficiently to maximize ROI and meet CPA/CAC goals
Ensure accurate tagging and tracking to capture all necessary data points for analysis and reporting
Partner with Analytics team to monitor, analyze, and report on campaign performance
Build test and learn roadmap for paid search to continuously test improvements in performance
Stay ahead of AI-driven changes in search behavior, automation, and platform capabilities (ex: PMAX)
Work closely with SEO and other media channels to create integrated search strategies
Mentor and lead a team of paid search specialists, fostering a culture of accountability, innovation, and continuous learning
Conduct regular 1:1s, provide feedback, and support career development through goal-setting and coaching
Qualification
Required
8+ years of hands-on experience managing paid search campaigns, preferably in high-growth environments
Deep expertise in Google Ads, Microsoft Ads, and bid management tools (e.g., SA360, Marin, Skai)
Deep expertise in excel (pivot tables, vlookups) and powerpoint
Experience in Adobe Analytics and Google Analytics
Experience with competitive insight tools such as SEMRush, Adthena, and BrightEdge
Experience with conversion tracking, attribution models, and audience segmentation
Strong attention to detail and organization required
Strong partnership management and collaboration with external & internal partners
Ability to provide insightful feedback and make effective decisions
Ability to build strong cross-functional relationships
Ability to effectively understand data, analyze results, draw insights and conclusions, and recommend appropriate actions in an atmosphere of fact-based decision-making
Strong communication skills both written and presentation
Analytics, Campaign Development, Campaign Execution, Conversion Tracking, End-to-End Testing, Google Analytics, Microsoft Excel, Paid Search Marketing, Reporting
Preferred
Google Ads Certification preferred
Company
Allstate
Allstate is an insurance company that offers car, home, and life insurance services. It is a sub-organization of Allstate.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$500M2024-06-24Post Ipo Debt· $500M
2014-01-13Post Ipo Equity
1993-06-11IPO
Leadership Team
Jonathan Adkisson
SVP & General Manager - Direct Distribution
Guy Hill
Executive Vice President, Product Management
Recent News
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