KFC · 3 hours ago
Associate Manager, Product Marketing - Value
Plano, TX
Full-time
Hybrid
Mid Level
$99K/yr - $105K/yr
4+ years expKFC is a well-known fast-food chain, and they are seeking an Associate Manager for Product Marketing focused on Value and Snacking. This role involves leading the development of innovative product pipelines and executing marketing strategies to drive sales growth and enhance customer engagement.
Restaurants
Responsibilities
Lead Value and Snacking Innovation Pipeline Development, unlocking new category entry points, identifying whitespace opportunities, and driving future growth for the business
Accountability for Product Innovation and Renovation, lead creation, improvement, and consumer validation of products based on market trends, menu gaps, and consumer needs
Own the product concept writing, product naming, product positioning, product placement, pricing strategy, and packaging strategy
Accountability for Cross-Functional Collaboration to build best in class program designs to build profitable and sales driving product launches and/or sustain plans
Own program design, test market design & sell in, calendar planning, program integration, merchandising strategy, channel management, execution & timelines
Accountability for Cross-Functional Collaboration to ensure smooth product rollouts
Own program execution, window execution, performance tracking
Partner with Coach to gather and analysis of competitive food and beverage landscape, and new and emerging food trends to support the identification of new menu innovation opportunities
Collaborate with Consumer Insights and FIT partners to generate new product ideas, write concepts and execute product test plans, providing input demonstrating understanding of key insights
Partner with Coach, Consumer Insights and FIT partners to produce product development briefs anchored in consumer learning and cultural trends to deliver against business objectives and brand goals
Generate timelines and work back schedules for test and national programs partnering with internal cross-functional partners, such as Operations, FIT, Finance, RSCS, Digital, and Integrated Marketing Communications Team
Support test market calendar execution by collaborating with cross-functional teams from a variety of departments including IMC, FIT, Consumer Insights, Operations, Finance, Supply Chain, and Agency partners
Coordinate cross-functional collaboration and requests to prepare for key business stage gates (test market alignments, test design ideations, draft forecasts, operational considerations, supply deadlines and authorization dates)
Leading cross-functional meetings - providing key updates and seeking out critical cross-functional input to move projects forward
Partner with Coach to develop strategic documents for program recommendation and alignments
Qualification
Required
BA or BS Degree
Positive, can-do attitude and collaborative leadership style
Relevant experience on well-established CPG products or in QSR/Restaurant industry
Genuine passion for food and customer experience
Strong analytical and creative problem solving skills
Strong project management, presentation, and interpersonal/influencing skills
Strong written and verbal communication skills
Strategic and creative thinker and storyteller
Inspiring and collaborative with the ability to influence
Ability to manage complex projects and drive cross-functional alignment
Comfortable working independently and collaboratively in a fast-paced environment
Highly flexible, change champion
Loves problem solving and solutioning to drive results
Priority setter
Self-motivated with a strong drive for results and intellectual curiosity
Dreamer who executes
Relentless pursuit of excellence with high personal standards
Adaptive, resourceful, and resilient in changing environments
Collaborative and committed to developing self & others
Strategic thinker who can connect details to broader business outcomes
Motivated by growth, innovation, and continuous improvement
Preferred
MBA preferred
4+ years industry experience preferred
Benefits
Opportunity to make a meaningful impact on the trajectory of the KFC US business by exciting brand fans and driving transactions.
Collaborate with high-performing, cross-functional teams.
Contribute to a culture that values smart, heart, and courage.
Build expertise and leadership skills in a dynamic, globally recognized organization.
Company
KFC
We’re KFC. The iconic, brand making world-famous finger lickin’ good fried chicken since 1952.
10001+ employees
H1B Sponsorship
KFC has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
2024 (7)
2023 (6)
2022 (4)
2021 (2)
2020 (3)
Funding
Current Stage
Late StageLeadership Team
Truly Willing Corporation
President and CEO
Sam Ullrich
Interim Chief Financial Officer
Company data provided by crunchbase