A1 Garage Door Service · 1 day ago
Marketing Manager - Lead Aggregation & Reactivation
Phoenix Headquarters
Full-time
Hybrid
Mid, Senior Level
$100K/yr - $110K/yr
4+ years expA1 Garage Door Service is seeking a Marketing Manager specializing in Lead Aggregation and Reactivation. This role is responsible for maximizing the value of leads through strategic management of inbound and outbound marketing efforts, ensuring effective lead conversion and revenue generation.
Consumer Services
Responsibilities
Own Lead Aggregation & Intake
Centralize and manage lead aggregation across all sources, including paid media, LSAs, organic, referrals, partnerships, direct mail, and offline channels
Ensure accurate lead routing, tagging, attribution, and lifecycle status within CRM and reporting systems
Partner with Performance Marketing and Operations to align lead volume with market capacity and staffing
Identify and eliminate lead leakage, duplication, attribution gaps, and quality issues
Drive Outbound Reactivation & Lifecycle Strategy
Design and execute multi-channel reactivation strategies targeting:
Dormant and aging leads
Past estimates not converted
Lapsed customers
Seasonal, deferred, or capacity-driven demand
Build segmentation strategies based on time since last contact, service type, market needs, customer value, and job history
Own outbound messaging frameworks, cadence, channel mix, and testing roadmaps to maximize response and booking rates
Own Vendor Management & Budget Accountability
Serve as the primary owner for vendors supporting lead aggregation, reactivation, CRM, automation, and outbound programs
Actively manage vendor performance, deliverables, timelines, and spend—ensuring partners are meeting SLAs and driving measurable ROI
Lead regular vendor check-ins, performance reviews, and optimization discussions
Push back when needed—challenging recommendations, costs, and scope creep to protect budget and outcomes
Hold vendors accountable to contracts, commitments, and results, escalating issues quickly when performance falls short
Partner with Finance and Performance Marketing to manage vendor budgets, forecasts, and cost efficiency
Identify opportunities to consolidate tools, renegotiate contracts, or replace underperforming vendors
Ensure vendors align to internal priorities, compliance requirements, and operational workflows—not the other way around
Lead Email & SMS Marketing Programs
Own the strategy and execution of all email and SMS programs tied to lead reactivation and lifecycle engagement
Build and optimize automated and manual campaigns, including:
Lead follow-up and nurture flows
Estimate recovery campaigns
Lapsed customer win-back programs
Seasonal and capacity-fill initiatives
Continuously test subject lines, copy, CTAs, timing, sequencing, and personalization
Ensure full compliance with TCPA, CAN-SPAM, opt-in, and data governance standards
Manage CRM, Automation & Revenue Operations
Build and maintain email, SMS, and call-based workflows within CRM and marketing automation platforms
Partner closely with Sales Ops and Call Center teams to ensure:
Clear ownership of follow-up actions
Seamless handoffs from automation to human engagement
SLAs are defined, tracked, and consistently met
Maintain high standards for CRM hygiene, including statuses, timestamps, dispositions, notes, and suppression logic
Measure, Analyze & Optimize Performance
Track and report on:
Reactivation rates by channel
Cost per reactivated lead
Conversion to booked jobs
Revenue influenced and generated by outbound programs
Build dashboards and recurring insights to inform market capacity planning, campaign prioritization, and budget allocation
Drive continuous improvement through structured testing, iteration, and post-campaign analysis
Collaborate Cross-Functionally
Work closely with Performance Marketing, Sales Operations, Call Center teams, and Market Leadership
Serve as the single owner of lead lifecycle integrity—from first inbound touch through re-engagement and conversion
Qualification
Required
4–7+ years of experience in lead management, lifecycle marketing, CRM, performance, or growth marketing
Proven experience building and scaling email and SMS programs tied directly to revenue outcomes
Strong working knowledge of CRM and marketing automation platforms (e.g., ServiceTitan, Klaviyo, or similar tools)
High analytical fluency with experience owning dashboards, KPIs, and performance reporting
Demonstrated ability to turn data and insights into operational action
Preferred
Background in home services, local services, or multi-location businesses
Familiarity with call tracking, attribution, and lead routing tools
Experience partnering closely with sales, call center, or revenue operations teams
Marketing operations or revenue operations experience
Benefits
Medical, dental, vision, 401K
Paid Time Off
Weekly Pay
Internal Promotion opportunities
Company swag
Company
A1 Garage Door Service
Founded in 2007 by CEO Tommy Mello, A1 Garage Door Service is a leading national provider in garage door sales and services, headquartered in Phoenix, Arizona.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Tommy Mello
CEO & Founder
Company data provided by crunchbase