Paradigm Life · 14 hours ago
Social Media Content Marketing Specialist
United States
Full-time
Remote
Mid Level
3+ years expParadigm Life is focused on helping individuals and families achieve financial certainty and independence. They are seeking a Social Media Content Marketing Specialist to transform long-form content into engaging social media assets, enhance brand authority, and drive audience engagement across multiple channels.
BankingInformation Technology
Responsibilities
Writing platform-specific captions, hooks, scripts
Editing short-form video clips (cutting, formatting, overlays, captions)
Creating simple graphics in Canva
Monitoring comments and supporting community engagement
Tracking performance and reporting insights
Turn long-form content (videos, webinars, interviews, articles) into short-form clips, carousels, graphics, and micro-stories
Use AI-assisted clipping, transcription, and drafting to accelerate production
Maintain a structured asset library that improves speed and consistency
Collaborate with marketing leadership, design, and internal experts to plan content flows and campaign themes
Ensure all AI-assisted content is reviewed, accurate, and on-brand
Partner closely with the Marketing and Lifecycle teams to support high-performing social, content and email campaigns by: Coordinating content updates, CTA placement, and audience-specific messaging to align with campaign goals
Supporting segmentation and tagging efforts to ensure the right message reaches the right audience
Assisting with basic workflow updates and automation adjustments
Performing thorough QA checks before deployment, including formatting, links, personalization, and compliance
Leveraging AI tools to enhance subject line testing, draft refinement, and light personalization at scale
Use AI tools (ChatGPT, Claude, Jasper, Descript, HubSpot AI) to accelerate drafting, repurposing, and editing
Generate first-pass captions, summaries, headlines, and scripts
Leverage AI-powered video tools for clipping, transcription, or rough cuts
Maintain a simple internal AI-use log for compliance and brand governance (tool used, prompt type, human edits)
Ensure content execution across platforms aligns with larger marketing initiatives
Help create unified message flows when campaigns span multiple channels
Qualification
Required
3+ years of experience managing social media and content execution for a brand, agency, or creator-driven business
2+ years experience in the financial services Industry or related field
Proven ability to produce a high volume of platform-ready short-form content tied to business goals (engagement, traffic, lead capture)
Strong video editing capability for Reels, TikTok, and YouTube Shorts, including pacing, captions, and hook-driven structure
Excellent copywriting skills across formats, including: Social captions and headlines, strong hooks and CTAs, light email/lifecycle copy contributions
Proficiency in Canva or similar design tools to quickly create branded, scroll-stopping creative
Working knowledge of HubSpot, including email-building support, segmentation awareness, and CTA integration
Experience using AI tools to enhance content workflows (drafting, repurposing, subject line testing, creative iteration)
Strong understanding of how social content supports the funnel: From awareness through lead generation and MQL progression
Highly organized with exceptional attention to detail, able to manage deadlines, QA processes, and multi-channel coordination
Familiarity with Descript, Opus.pro, or AI-assisted editing tools
Experience supporting or managing YouTube channels
Ability to plan or lightly produce video shoots
Interest in analytics, creative testing, and experimentation
Company
Paradigm Life
Paradigm Life is an infinite banking and solutions provider based in Utah.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Patrick H. Donohoe
CEO - Paradigm Life
Company data provided by crunchbase