StackAdapt · 16 hours ago
Principal Marketing Analyst
United States
Full-time
Remote
Senior Level, Lead/Staff
CA$114K/yr - CA$136K/yr
5+ years expStackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. They are seeking a Principal Marketing Analyst to enable data-driven decision-making across the marketing organization, owning key marketing analytics systems and delivering actionable insights through reporting and analyses.
Ad RetargetingAd TargetingAdvertisingAdvertising PlatformsDigital MarketingMachine LearningMarketingMobile AdvertisingVideo Advertising
Responsibilities
Own and manage StackAdapt’s marketing analytics tooling, including Hockeystack and Hubspot reporting, ensuring data accuracy, consistency, and alignment with marketing and revenue objectives
Produce and deliver recurring monthly marketing performance reports by region and channel, providing clear insights to senior marketing leaders into funnel performance, ROI, and trends across demand generation, brand, and lifecycle initiatives
Conduct in-depth analyses to identify performance trends, growth opportunities, and areas for optimization across campaigns, channels, and regions. Translate findings into actionable recommendations that inform strategy, budget allocation, and execution
Synthesize complex data into clear, concise narratives tailored to different audiences, including marketing leadership, regional teams, and cross-functional partners. Support strategic planning through data-backed insights and forecasts
Act as a coach and advisor to marketers across the organization, helping teams improve data literacy, interpret performance metrics, and apply insights to day-to-day decision-making. Enable a culture of self-serve analytics and continuous optimization
Qualification
Required
5+ years of experience in marketing analytics, growth/digital, marketing operations, or a related analytics role within B2B SaaS, AdTech, or a high-growth technology company
Strong hands-on experience with marketing analytics and attribution tools. Experience with reporting in Google Analytics, Salesforce, Hubspot, & Hockeystack is a plus
Proven ability to deliver recurring executive-ready reporting as well as deep-dive analyses that drive strategic decision-making
Deep understanding of the B2B marketing funnel, from awareness through revenue, with the ability to connect marketing activity to business outcomes
Strong analytical skills with experience working across large, complex datasets
Ability to translate data into clear insights and recommendations for non-technical stakeholders
Experience coaching or enabling marketing teams on data analysis, measurement, and performance optimization
A proactive, detail-oriented mindset with strong communication and collaboration skills
Benefits
Highly competitive salary
Retirement/ 401K/ Pension Savings globally
Competitive Paid time off packages including birthday's off!
Access to a comprehensive mental health care program
Health benefits from day one of employment
Work from home reimbursements
Optional global WeWork membership for those who want a change from their home office and hubs in London and Toronto
Robust training and onboarding program
Coverage and support of personal development initiatives (conferences, courses, books etc)
Access to StackAdapt programmatic courses and certifications to support continuous learning
An awesome parental leave program
A friendly, welcoming, and supportive culture
Our social and team events!
Company
StackAdapt
StackAdapt is a multi-channel programmatic advertising platform that helps maximize digital marketing efforts through data-driven solutions.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$536.61MKey Investors
Teachers’ Venture GrowthSummit Partners
2025-02-04Private Equity· $235M
2022-01-01Private Equity· $300M
2016-01-28Series A· $0.71M
Leadership Team
Vitaly Pecherskiy
CEO and Co-founder
Yang Han
Co-Founder and CTO
Recent News
Sports Business Journal
2026-01-16
2026-01-08
Calgary Herald
2026-01-08
Company data provided by crunchbase