Caterpillar Inc. · 8 hours ago
On Site Marketing Manager
Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, committed to building a better, more sustainable world. The On Site Marketing Manager will lead the eCommerce Product Management team, defining the marketing strategy and driving growth through innovative digital solutions and high-quality customer experiences.
ConstructionMachinery ManufacturingManufacturingMechanical Engineering
Responsibilities
Build, mentor, and inspire a high-performing team of product managers and business analysts, providing clear direction, coaching, and professional development opportunities
Drive the adoption of agile practices and support the agile community within the organization
Define and own the product vision and roadmap for HCL CMC and Uniform DXP capabilities ensuring product initiatives align with business objectives, customer needs, and market trends while prioritizing features and enhancements based on ROI, customer impact, and technical feasibility
Partner with engineering, UX, marketing, and business teams to deliver high quality solutions while serving as the liaison between technical and business stakeholders to clarify requirements, timelines, and communicate product updates, KPIs, and progress to leadership
Leverage HCL Commerce, Feed Manager, Hightouch, CMC and Uniform DXP expertise to guide and support scalable content modeling, localization workflows, and personalization, ensuring seamless integration between eCommerce and content platforms for multi-storefront experiences
Adopt a customer centric approach by gathering and analyzing customer feedback, usage data, and market insights to guide product decisions while driving initiatives that enhance user experience, improve conversion rates, and increase operational efficiency
Set clear objectives, monitor team and product KPIs, and ensure accountability for results
Identify opportunities to streamline processes, reduce customer friction and enhance customer value
Qualification
Required
Knowledge of the decision-making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment
Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors
Knowledge of and experience with the business aspects and operation of a software product; ability to manage install base, current uses, future plans, and product vision
Knowledge of technical aspects of a software products; ability to design, configure and integrate technical aspects of software products
Knowledge of market research, segmentation, and channels; ability to use business models to develop and implement marketing strategies, objectives, and tactics as well as establishing a communications plan
Bachelor's degree in computer science, information systems, digital marketing, communications, engineering, or related field. Or equivalent working experience
Experience as a people leader or manager, with a proven track record of developing and empowering teams
Experience as a product manager
Extensive experience in an eCommerce management system role
Hands-on experience with Uniform DXP, highly desirable; experience with headless architecture, HCL CMC and promotional engines
Experience with website analytics tools such as Google Analytics, Google Tag Manager
Experience with Feed Manager and shopping channels such as Google, Bing, Facebook marketplace
Preferred
Ability to translate customer needs and market insights into actionable digital requirements
Understanding of eCommerce Content Management tools, Digital Experience Platforms, promotional and digital marketing tools, with a minimum of two years leading an eCommerce function
Experience managing projects using Agile software tools such as Microsoft Azure DevOps, JIRA, Aha
Product Owner certification (CSPO from Scrum Alliance)
Experience working with onshore/offshore team model
Demonstrated ability to empower teams
Strong accountability, teamwork, and interpersonal skills, and communication skills
Knowledge of SDLC and demonstrated experience employing SDLC in aspects of the project management process
Strong leadership, critical thinking, storytelling, interpersonal, and communication skills
Benefits
Medical, dental, and vision benefits
Paid time off plan (Vacation, Holidays, Volunteer, etc.)
401(k) savings plans
Health Savings Account (HSA)
Flexible Spending Accounts (FSAs)
Health Lifestyle Programs
Employee Assistance Program
Voluntary Benefits and Employee Discounts
Career Development
Incentive bonus
Disability benefits
Life Insurance
Parental leave
Adoption benefits
Tuition Reimbursement
These benefits also apply to part-time employees
Company
Caterpillar Inc.
For 100 years, we’ve been helping customers build a better, more sustainable world.
Funding
Current Stage
Public CompanyTotal Funding
$3.51BKey Investors
US Department of EnergyAdvanced Propulsion Centre UK
2025-08-28Post Ipo Debt· $3.5B
2024-10-31Grant· $5.04M
2019-06-23Grant
Leadership Team
Recent News
2026-01-22
Company data provided by crunchbase