Playfly Sports · 20 hours ago
Social Media Content Specialist
Playfly Sports is a leading sports marketing and media company, and they are seeking a forward-thinking Social Media Content Specialist to join their team. In this role, you will oversee the production of high-impact branded content and sponsorship opportunities across various social media platforms, driving revenue growth and engagement for university partners.
AdvertisingBrand MarketingMarketingSports
Responsibilities
Drive incremental revenue by creating innovative, highly sponsorable content packages that empower local sales teams to confidently pitch and sell premium social media integrations
Produce high-impact multimedia—including short-form video, reels, and carousels—that strategically align corporate sponsors with university athletic brands
Collaborate with university athletic social media teams to produce branded social media content tailored to the distinct voice and tone of each university social media account
Leverage real-time social analytics to continuously optimize content performance, refining distribution schedules, and audience-targeting to maximize reach and fan engagement
Drive innovation by continuously monitoring technology and industry trends to position Playfly and its university partners as thought leaders at the forefront of social media engagement
Other job duties as assigned
Qualification
Required
Minimum 1-year experience in a creative production environment
Strong knowledge of social media platforms (i.e., Facebook, Instagram, X, TikTok, YouTube etc.)
Experience in Adobe Creative Cloud (Premiere Pro, Photoshop, After Effects) and AI assisted workflows
Must be meticulous and can manage multiple projects
Orientation toward providing excellent client service and following through on requests
Excellent communication skills and ability to provide instruction and guidance to individuals who may not have a strong social media acumen
Strong analytics, organizational, and critical thinking skills
Travel required of the position, approximately one trip every 1-2 months
Preferred
Bachelor's degree in marketing, communications, journalism, or related field preferred
Company
Playfly Sports
Playfly Sports is the leading revenue maximizer in the sports industry.
Funding
Current Stage
Late StageLeadership Team
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