Avalere · 10 hours ago
VP, Brand Strategy
New York, NY
Full-time
Hybrid
Director/Executive
$195K/yr - $205K/yr
10+ years expAvalere Health is dedicated to ensuring that every patient is identified and cared for equally. As the VP of Brand Strategy, you will develop transformative insights that fuel brand strategies and lead initiatives to inspire client trust.
Health Care
Responsibilities
Act as a strategic partner to clients to solve their business challenges—offering proactive solutions, provoking out of the box thinking, and acting as a brand steward
Ownership of the discovery and development of brand and product strategy including go-to-market strategy, business strategy, and creative strategy
Lead client meetings and workshops to support strategic foundations, competitive strategy, brand innovation and experience
Partner with engagement strategy to translate brand value proposition to a desired experience
Partner with clients and creative teams to unearth target audience needs, unique value propositions, and supporting reasons to believe
Lead qualitative and quantitative research & insights projects to support deeper understanding of target audience needs
Ensure all activations and executions reflect and pull-through brand strategy principles—ability to diagnose and offer solutions if not aligned
Support SVP, Strategy in development and expansion of capability set
Qualification
Required
Bachelor's degree in (Marketing/Advertising, Communications, Psychology, Anthropology, Sociology, Statistics etc.)
10+ years' experience in a healthcare/pharmaceutical advertising agency environment
Experience with professional DTC or patient marketing
Benefits
401K plan with an employer match contribution up to 4% (immediately vested)
Life insurance
Disability coverage
Medical, dental, and vision plans
Flexible working arrangements
20 vacation days plus one personal well-being day
9 public holidays
Gifted end-of-year holidays
Early Summer Friday finish in June, July, and August
Free counselling through our employee assistance program
Personalized health support
Enhanced maternity, paternity, family leave, and fertility policies
Continuous opportunities to professionally develop with on-demand training
Support, and global mobility opportunities across the business
Company
Avalere
Avalere is now Avalere Health Advisory, but or mission remains the same: To create innovative solutions to complex healthcare problems.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2015-08-24Acquired
Leadership Team
Jennifer Loew Mendelson
Co-Founder Avalere Health
Recent News
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