David Yurman · 5 hours ago
Senior Data Analyst, CRM
New York, NY
Full-time
Hybrid
Mid, Senior Level
$110K/yr - $120K/yr
4+ years expDavid Yurman is a celebrated American jewelry company known for its timeless collections. The Senior Data Analyst will leverage data to provide insights that drive customer understanding and business growth, collaborating with various teams to analyze customer behavior and optimize marketing strategies.
JewelryLifestyleProduct Design
Responsibilities
Customer Growth Model – Maintain and optimize existing model
Brand Heath Metrics: own YouGov structure and all associated reporting and insights
Customer Journey Analysis: Work with marketing, eComm, CRM, and product teams to map and analyze customer journeys across various touchpoints, identifying pain points and opportunities to enhance the customer experience
Campaign Performance Tracking: Collaborate with the marketing team to measure and report on the performance of marketing campaigns, assessing their impact on customer acquisition, engagement, and retention
Advanced Analytics & Machine Learning: Analyze large datasets to extract actionable insights and recommendations from data mining, segmentation, customer profiling and quantitative analysis. Provide regular reports on customer segments, CLTV, and other key performance indicators. Work closely with business partners to integrate and operationalize the recommendations in the business strategies, plans and tactics. Work with Data Science teams to identify opportunities for advanced analytics and machine learning that drive better customer understanding and performance
Data Visualization: Develop clear, concise, and actionable dashboards and reports using visualization tools like Tableau, Power BI, Looker or Sigma, presenting complex data in an understandable format for stakeholders
Market Research & Insights: Utilize customer data to support market research efforts, competitive analysis, and consumer insights projects
Data Integrity & Governance: Ensure data accuracy and completeness by identifying and addressing data quality issues. Maintain best practices for data hygiene, validation, and governance in collaboration with IT and Data Engineering teams
Collaboration & Cross-Functional Projects: Partner with teams in marketing, product, ecommerce, and sales to align customer data insights with broader business strategies. Contribute to the development of personalization strategies
Qualification
Required
Minimum 4-6+ years of experience in data analytics or a related field, with a focus on customer behavior and segmentation
Proven experience working with large, complex datasets, preferably in omnichannel retail
Strong proficiency in SQL for data querying and manipulation
Advanced skills in Excel for analysis, reporting, and modeling
Experience with data visualization tools like Tableau, Sigma, Power BI, or Looker
Experience with GA4, Medallia, YouGov, Snowflake, 3rd party customer data
Familiarity with CRM platforms (Salesforce, HubSpot, etc.) and customer data platforms (CDPs)
Knowledge of statistical modeling techniques, such as regression analysis, time series analysis, and predictive modeling with a test and learn, agile testing mentality framework
Strong problem-solving abilities with a focus on actionable insights and business outcomes
Excellent written and verbal communication skills to present findings to both technical and non-technical stakeholders
Strong attention to data accuracy, quality control, and the ability to spot trends and anomalies in datasets
Experience in customer segmentation, campaign performance analysis, and customer lifetime value (CLTV) modeling
Familiarity with A/B testing frameworks and experimental design
Experience working with marketing teams on personalization, targeting, and customer engagement strategies
Knowledge of data privacy regulations such as GDPR, CCPA, and how they impact customer data practices
Bachelors degree in Marketing, Data Science, Mathematics, Statistics or related field
Benefits
Access to healthcare benefits
401(k) plan
Bonus
Employee discounts
Summer Fridays (corporate roles)
Generous paid time off
Sick time
And more
Company
David Yurman
David Yurman Inc. is a privately held American designer jewelry company founded by David and Sybil Yurman and headquartered in NYC.
1001-5000 employees
H1B Sponsorship
David Yurman has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (4)
2024 (8)
2023 (7)
2022 (1)
2021 (1)
Funding
Current Stage
Late StageLeadership Team
David William
CEO
Marcelo Tau
COO
Recent News
The Real Deal
2026-01-23
The Hollywood Reporter
2025-11-04
2025-09-24
Company data provided by crunchbase