Lids · 18 hours ago
Manager, Campaign Marketing
Indianapolis, IN
Full-time
Onsite
Mid Level
3+ years expLids Sports Group is the largest licensed sports retailer in North America, specializing in fan and fashion-oriented headwear and apparel. The Campaign Marketing Manager will plan, manage, and execute multi-channel marketing campaigns to support the company's core business and specialty concepts, driving awareness and sales across brick-and-mortar locations.
ApparelFashionLifestyleRetailSports
Responsibilities
Own campaigns end-to-end, including ideation, planning, timelines, execution, and post-campaign recaps & analytics
Lead campaign planning and status meetings with clear agendas, documentation, and next steps with internal and external stakeholders
Manage multiple campaigns across varying levels of complexity, priority, and timelines
Build and maintain detailed timelines, project plans, and asset creation lists
Identify risks, solve problems proactively and independently, and escalate issues when needed to keep campaigns on track
Develop briefs, presentations, and reporting documentation for internal stakeholders and external partners
Track and manage campaign budgets, purchase orders, invoices, and payments
Collaborate with cross‑functional partners to shape campaign strategies, messaging, and execution plans
Independently present briefs and negotiate vendor co-op to drive partner support to amplify marketing of all products within our doors
Maintain strong knowledge of product assortments, customer insights, market opportunities, and business priorities to inform campaign direction
Monitor campaign performance and overall health, identifying opportunities to optimize or amplify impact
Ensure consistent, proactive communication with internal teams and external partners throughout the campaign lifecycle
Deliver clear, accurate updates to maintain alignment and transparency
Come prepared to meetings with a strong understanding of objectives, timelines, and required inputs
Build positive, collaborative relationships across the organization and act as a central point of coordination
Serve as a power user of project management tools, ensuring tasks, timelines, dependencies, and approvals are clearly built out and maintained
Own and manage workflow processes within project management systems
Recommend and implement improvements to campaign processes, documentation standards, and operational efficiency
Qualification
Required
3–5+ years of experience in Campaign Management, Go To Market, Brand Marketing, or Marketing Project Management
Bachelor's degree in Marketing, Business, Communications, or a related field
Proven ability to manage complex, multi-channel marketing campaigns from planning through analysis
Strong organizational skills with exceptional attention to detail, prioritization, and follow through
Ability to lead cross functional workflows and influence stakeholders without direct authority
Comfortable operating in a fast paced, evolving environment with shifting priorities
Advanced experience with project management tools (e.g., ClickUp, Jira, Asana, Trello)
Strong written and verbal communication skills
Proficiency with Microsoft Office or Google Workspace (PowerPoint/Slides, Excel/Sheets, Word/Docs)
Strategic, solutions-oriented mindset with a proactive approach to problem-solving
Company
Lids
Lids is a mall-based retailer of sports headwear, apparel, accessories, and novelties.
5001-10000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2004-02-18Acquired
Leadership Team
Nick Corthier
Executive Vice President, Head of Store Operations
Recent News
2025-12-24
2025-11-07
Retail Dive
2025-11-04
Company data provided by crunchbase