Greenlight Networks · 2 hours ago
Marketing Operations Specialist
Baltimore, MD
Full-time
Onsite
Entry, Mid Level
$78K/yr - $85K/yr
2+ years expGreenlight Networks is seeking an innovative Marketing Operations Specialist to join our team! This role involves managing our Hubspot CRM, optimizing marketing campaign targeting and performance tracking/reporting, and driving revenue growth by bridging the gap between marketing and operational systems.
InternetTelecommunications
Responsibilities
Drive marketing automation strategy is supported by best practices
Recommend and implement new technologies to deliver personalized experiences and drive leads, while improving user stickiness
Oversee HubSpot CRM, marketing, and sales tools with the website. Manage and optimize Hubspot lists, contacts, and workflows to streamline campaign execution and lead management
Manage website forms and their integration with HubSpot workflows to ensure proper lead capture and segmentation
Set up and manage automated workflows to streamline marketing and sales processes. Leverage the Hubspot CRM and marketing automation platform to build workflows targeting contact demographics, behaviors, and other key criteria
Stay up to date with industry trends and continuously look for opportunities to streamline marketing processes, improve campaign execution, and increase efficiency. Own best practices across HubSpot’s Marketing suite
Monitor website performance using HubSpot analytics and Google Analytics. Implement on-page SEO strategies to improve organic search rankings. Regularly review and improve the website’s SEO performance, ensuring content is optimized for relevant keywords
Set and monitor KPIs and report on campaign development, timelines, and results using HubSpot reports/ dashboards. Build dashboards and campaign reports for strategic analysis. Track and analyze the performance of marketing campaigns, building reports to highlight effectiveness of campaigns and key performance metrics (open rates, click-through rates, conversions, etc.), offering insights and recommendations for continuous improvement. Use data to identify trends, improve lead quality and engagement, and refine targeting for future campaigns. Work closely with the Sales and Marketing team to ensure alignment between marketing campaigns and revenue generation initiatives. Share insights on lead quality and conversion rates to help refine lead generation strategies and sales processes
Conduct A/B tests on website elements to improve conversion rates and user engagement. Monitor user behavior and website traffic to identify areas for improvement
Collaborate with developers or technical support teams for advanced troubleshooting
Collaborate with marketing and content teams to ensure timely updates to website content, blogs, and landing pages. Create and optimize landing pages, forms, and calls-to-action (CTAs) to support marketing campaigns
Qualification
Required
Familiarity with HubSpot's marketing, sales, and CRM features
Familiarity with lead nurturing processes, sales funnels, campaign performance and ROI
Knowledge of HubSpot's API for advanced integrations
Understanding of email marketing best practices and data privacy regulations (CAN-SPAM, etc)
Proven experience managing websites using HubSpot CMS and WordPress
Understanding of HTML, CSS, and JavaScript
Ability to work cross-functionally with marketing, sales, operations and development teams
Strong project management, written, communication and organizational skills
Excellent analytical, problem-solving skills and attention to detail
Ability to remain agile and make informed decisions rapidly, especially when handling campaign performance or system issues in order to keep marketing efforts on track
Comfortable in a fast-paced environment and able to pivot quickly, adjust to new priorities, and remain calm under pressure
Possess a passion for learning industry-leading marketing technologies, tactics and best practices. Proven success leading adoption of new marketing strategies and tools
Bachelor's degree in Marketing, Business, or a related field
2+ years of experience in marketing automation, marketing operations, and campaign management
Experience with SEO best practices and analytics tools (e.g., Google Analytics, HubSpot analytics)
Preferred
Familiarity with other CMS platforms (Shopify, Magento, etc.) is a plus
Experience with graphic design tools (e.g., Adobe Creative Suite, Canva, Figma)
Benefits
Health
Welfare
Retirement
Company
Greenlight Networks
Greenlight Networks is an ultra-high-speed, broadband service provider, offering residential and small business customers Internet speeds.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2022-03-07Acquired
Leadership Team
Mark Murphy
Founder, President and CEO
Recent News
Canada NewsWire
2025-11-07
Rochester Business Journal
2025-11-04
2025-11-04
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