Aguasol · 1 hour ago
State Sales Manager (Georgia & Tennessee)
Atlanta, GA
Full-time
Onsite
Senior Level
5+ years expAguasol is building a tequila brand rooted in authenticity, and they are seeking a State Sales Manager to lead execution across the Georgia and Tennessee markets. This role involves driving sales volume, building trade relationships, and enhancing brand visibility through strategic planning and execution.
Beverage Manufacturing
Responsibilities
Strategically plan and execute impactful sales calls with both on- and off-premise accounts, ensuring alignment with brand and commercial priorities
Cultivate and maintain strong relationships with key accounts to drive sustained growth and deepen market penetration across the territory
Expand distribution and enhance in-store visibility through effective display execution and retail programming
Oversee and manage trade incentive programs, ensuring spending efficiency and measurable return on investment
Collaborate closely with wholesale partners to align on sales strategies and ensure seamless execution of marketing and commercial plans
Uphold brand standards across retail touchpoints and events, ensuring consistent representation and consumer experience
Partner with distributor teams to coordinate and lead activities including product education, tastings, consumer promotions, and market work-withs
Lead the planning and execution of promotions and brand activations to drive awareness and consumer engagement
Maximize results by strategically leveraging available resources and adhering to allocated budgets
Build and sustain mutually beneficial relationships with distributors, key retailers, and market influencers to accelerate brand growth
Serve as a brand ambassador in all trade interactions, reflecting company values and culture with professionalism and authenticity
Analyze local market dynamics and insights to uncover new opportunities, whitespace accounts, and emerging trends to inform strategy
Manage Ambassador/s throughout the state/s to assist with both on premise and off premise relationships
Qualification
Required
At least 5 years of business/sales experience in the CPG industry
BA/BS preferred
A general understanding of rules and regulations of the Georgia and Tennessee Divisions of Alcoholic Beverages and Tobacco
Strong organizational, communication, and interpersonal skills
Experience working with key chain and independent accounts in the market area
Ability to work independently
Experience in identifying and executing events, festivals, tastings, and promotions
Ability to problem solve and an inner drive to succeed
A flexible schedule that will allow for working some nights and weekends
Proficiency in Microsoft and Google Suite products (Word, Excel, Docs, Sheets, Google Drive, Google Calendar), as well as an ability to learn other technology to complete sales calls and recaps
Company
Aguasol
Made only with sunshine, spring water, and agave - so there’s nothing to get in your way.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase