ATEC Spine · 1 day ago
Product Manager, Robotics & Navigation
Carlsbad, CA
Full-time
Onsite
Mid, Senior Level
$105K/yr - $145K/yr
3+ years expAlphatec Spine is a company focused on the medical device industry, and they are seeking a Product Manager for Robotics & Navigation. The role involves developing product strategies and marketing plans, managing product marketing activities, and collaborating with various departments to ensure product success.
Health CareMedical DeviceProduct Design
Responsibilities
Develops and implements product marketing campaigns for assigned product line, including: setting objectives and short- and long-term strategies, conducting market research and competition tracking, developing product mix and action plans, ROI analysis
Analyzes market trends, company sales and buyer behavior and makes modifications to product strategies accordingly
Develops and presents business cases as justification for new products, as required
Manages all product marketing activities for assigned product line, such as: project management, market launch and surveillance
Pursues product line extensions and/or trimming, labeling revisions, clinical studies and any other activities to build and sustain value of the product line and maximize earnings
Continually seeks new innovations for assigned product line
Develops high-quality sales collateral, efficient customer service processes, and optimized manufacturing operations to support assigned product line
Develops and monitors sales forecasts as necessary and works collaboratively with other departments to optimize product mix throughout product lifecycle
Monitors competitive landscape to stay abreast of market trends by regularly reviewing scientific literature, competitor’s product offerings, traveling with field sales personnel, attending surgeries, meeting with stakeholders, attending scientific meetings, etc
Develop product presentations, surgical techniques, and white papers in support of sales and corporate marketing campaigns, e.g. product binders, web sites, brochures, etc
Monitors product development progress and seeks input from engineering, manufacturing, regulatory affairs and other relevant departments to ensure product strategic plan is completed efficiently
Collaborates responsively and proactively with sales to ensure quality product support of new product launches, existing product segments, training programs, and key surgeon and account management
Establishes and maintains strong relationships with designing and consulting physicians
Routinely interfaces with Company managers/directors of other product lines to fully understand the interdependent relationship between product portfolios
Supports the Company’s Medical Education department by assisting in the preparation and running of surgeon and sales training courses that may include didactic and cadaver labs
Collaborates with communications and other related departments to develop creative promotional, advertising and value-added services to maximize revenue for assigned product line
Performs other duties as required
Qualification
Required
Must have medical industry experience
Collaboration with Engineering/R&D, Regulatory, and Operations/Manufacturing counterparts on product strategic planning, design review, and marketing playbook
Knowledge of computer applications (i.e.: Microsoft Word, Excel, PowerPoint, Access & Project, Windows, Internet applications, etc.) required
Excellent oral and written communication skills
Develops and presents Business Cases as justification for new products, as required
Superior interpersonal skills
Ability to organize and prioritize workflow and to meet established timeframes
Ability to multi-task within a cross-functional team and matrix management structure
Strong attention to details
Ability to represent the company at a variety of business functions or situations in a professional and competent manner
Ability to exercise independent judgment consistent with department guidelines
Ability to maintain updated knowledge of procedures, products and activities of assigned product line
Ability to perform multiple tasks in a fast-paced, team environment
Ability to work under pressure
Proven skill and experience in overall market analysis, planning, development and management
Demonstrated strategic/tactical planning and implementation capabilities
Technically sensitive and receptive
Demonstrated capacity for planning, marketing and product development
Ability to prepare sales forecasts
Experience with and understanding of a clinical/surgical environment and workflow
Ability to travel up to 40 percent
Bachelor's degree in Marketing or related field with minimum of 3-5 years of related experience in the Orthopedic Device or Life Sciences industry
Preferred
MBA and 2+ years of Marketing experience preferred
Sales experience is a plus
Life Science or medical device sales experience a preference to compliment Marketing foundation
Previous P&L and budgetary responsibility preferred
Strong leadership skills, including prior experience leading/working on cross-functional product development teams
Familiar with stage gate design control processes
Company
ATEC Spine
ATEC Spine is a medical device company dedicated to revolutionizing the approach to spine surgery through innovation.
501-1000 employees
H1B Sponsorship
ATEC Spine has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
2024 (5)
2023 (5)
2022 (2)
2021 (3)
2020 (2)
Funding
Current Stage
Public CompanyTotal Funding
$1.02BKey Investors
Squadron Medical Finance Solutions
2025-03-03Post Ipo Debt· $350M
2023-10-24Post Ipo Equity· $150M
2023-04-19Post Ipo Equity· $60M
Leadership Team
Pat Miles
Chairman & CEO
Craig Hunsaker
Executive Vice President, People & Culture
Recent News
MarketScreener
2025-11-03
2025-11-01
Company data provided by crunchbase