Caterpillar Inc. · 1 day ago
Creative Consultant
Chicago, IL
Full-time
Onsite
Mid, Senior Level
$98K/yr - $146K/yrCaterpillar Inc. is a global leader in manufacturing construction and mining equipment, committed to building a sustainable world. The Sr Strategist/Creative Consultant at Ironworks will lead brand campaigns, ensuring strategic clarity and developing compelling brand stories that drive business impact for Caterpillar.
ConstructionMachinery ManufacturingManufacturingMechanical Engineering
No H1B
Responsibilities
Owns front-end strategic clarity by defining the problem, audience priority, message hierarchy, and success criteria before creative execution begins
Develop and articulate brand strategies that connect business objectives with audience insights, trends, and digital behaviors
Translate complex brand challenges into clear positioning, messaging hierarchies, and brand narratives
Map consumer journeys and buying behaviors to identify high-impact opportunities for connection and engagement
Design and orchestrate integrated communications strategies across paid, owned, and earned touchpoints, partnering closely with creative, media, and digital teams
Conduct and synthesize market, audience, and competitive research to inform recommendations
Collaborate with cross-functional agency teams to inspire creative concepts, campaign activations, and content systems that drive measurable brand growth
Present strategic recommendations and insights to clients and internal stakeholders in a compelling, story-driven manner
Stay attuned to emerging trends in culture, digital platforms, and technology to inform brand and campaign strategies
Support the development of brand measurement frameworks and KPIs to track effectiveness and optimize performance
Conceptualizes, sells, designs, leads, analyzes, and presents qualitative and quantitative research studies
Qualification
Required
Experience in strategy within an agency or brand environment
Demonstrated expertise in brand positioning, consumer insight development, and integrated communications strategy
Strong analytical skills, with experience leveraging research, data, and cultural intelligence to drive strategy
Proficiency in mapping consumer journeys and identifying key touchpoints for engagement
Confident storyteller with excellent written and verbal communication skills; able to simplify the complex and inspire action
Experience collaborating cross-functionally with creative, media, digital, and client teams
Deep familiarity with digital and social platforms, as well as an understanding of how technology and culture shape brand expression
Knowledge of secondary research data sources; ability to navigate and extract baseline insights
Experience with measurement and performance tracking
Curiosity, adaptability, and a proactive mindset required; experience mentoring or managing junior strategists
Preferred
Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., CoPilot, Firefly, Envato, Midjourney) is a plus, especially for tasks like ideation, research, and brief development
Benefits
Medical, dental, and vision benefits
Paid time off plan (Vacation, Holidays, Volunteer, etc.)
401(k) savings plans
Health Savings Account (HSA)
Flexible Spending Accounts (FSAs)
Health Lifestyle Programs
Employee Assistance Program
Voluntary Benefits and Employee Discounts
Career Development
Incentive bonus
Disability benefits
Life Insurance
Parental leave
Adoption benefits
Tuition Reimbursement
These benefits also apply to part-time employees
Company
Caterpillar Inc.
For 100 years, we’ve been helping customers build a better, more sustainable world.
Founded in 1925
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$3.51BKey Investors
US Department of EnergyAdvanced Propulsion Centre UK
2025-08-28Post Ipo Debt· $3.5B
2024-10-31Grant· $5.04M
2019-06-23Grant
Leadership Team
George Moubayed
Chief Sustainability and Strategy Officer / Senior Vice President Enterprise Strategy Division
E
Eric Sporre
Vice President & Global Chief Information Security Officer (CISO)
Recent News
2026-01-22
Company data provided by crunchbase