Levels · 6 hours ago
Chief Marketing Officer
United States
Full-time
Remote
Director/Executive
15+ years expLevels is a high-growth company focused on national retail expansion, seeking a Chief Marketing Officer to drive their marketing strategies. The CMO will be responsible for brand leadership, omni-channel marketing strategy, and financial accountability for marketing efforts, ensuring alignment with key business metrics.
Dietary SupplementsE-CommerceManufacturingNutrition
Hiring Manager
Larry Curran
Responsibilities
You are responsible for the client's brand integrity across all customer touchpoints, including packaging, digital platforms, and partnerships. This involves setting and enforcing brand and creative standards to ensure a singular, consistent look, feel, and voice nationwide
This ownership spans all marketing efforts across DTC, retail, and wholesale. You must integrate brand, performance, lifecycle, retail, and trade marketing into one cohesive system where channels reinforce each other for maximum cumulative impact
You will lead the retail marketing strategy in partnership with Sales and Finance, viewing retail as a core growth engine. This includes building marketing plans, managing key retail performance metrics, and prioritizing trade spend and promotions based on expected sales velocity and ROI
As an owner of the marketing P&L, you must manage the budget, forecasts, and spend allocation. Your work will tie marketing investment to key financial outcomes like revenue, contribution margin, customer acquisition cost (CAC), and lifetime value (LTV), requiring disciplined tradeoffs for growth and efficiency
Marketing strategy must be based on objective data, utilizing industry platforms, retailer point-of-sale (POS) data, and internal systems. You will translate sales and velocity trends into actionable marketing strategy, balancing quantitative insight with strong brand judgment
This involves managing growth by shaping demand to align with inventory, supply chain, and retail capacity. You must synchronize marketing calendars with production and distribution commitments, knowing when to accelerate or hold back to protect financial health
Your responsibilities include building and leading a high-performing marketing organization. You will establish clear priorities, operating rhythms, and accountability, focusing the team on high-impact work and desired outcomes
Qualification
Required
15+ years of progressive marketing experience, including 5+ years in a senior leadership capacity
Experience in Consumer Packaged Goods (CPG) marketing is essential
A proven history of successfully scaling a brand into broad national retail distribution
Deep expertise in key retail performance metrics, including velocity, distribution, and trade spend analysis
Hands-on experience analyzing market data using relevant industry platforms
Strong financial literacy across budgets, forecasting, CAC, LTV, and margin dynamics
Demonstrated success in leading omni-channel marketing efforts across both DTC and retail
A proven ability to effectively lead senior teams and partner cross-functionally across an organization
Company
Levels
Levels offers minimal ingredient protein powders, including Whey Protein and Collagen Peptides, free from artificial additives.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase