Sonida Senior Living · 17 hours ago
Senior Living Regional Sales Director
Dallas, TX
Full-time
Onsite
Director/Executive
10+ years expSonida Senior Living is one of the nation’s leading operators of independent living, assisted living and memory care communities for senior adults. The Regional Sales Director will provide guidance and oversight to Sales Directors, ensuring best practices are executed and sales activities are strengthened across communities.
Assisted LivingElder CareHealth CareHome Health CareLifestyle
Responsibilities
Provide ongoing guidance and oversight to Sales Directors within select geography (1-2 regions)
Work with regional leadership to consistently review key metrics, and provide detailed feedback to EDs and SDs in order to improve or stabilize metrics and core activities
Hold weekly joint meetings (minimum) with each communities’ SDs, and EDs, as well as weekly review meeting with regional ops leadership
Provide ongoing training and coaching to current Sales Directors
Assist in development and rollout of Sonida Senior Living sales best practices and new training curriculum
Ensure new Sales Directors and Executive Directors are trained on core sales systems and sales report utilization
Work on-site and via phone with all Sales Directors within a given territory to ensure best practices are understood and executed. The RSD travel to local communities when necessary to help determine improvement areas for our Sales Directors, demonstrate best practices as well as provide ongoing education recommendations. The RSD will also mentor these current Sales Directors
Primary: Conduct weekly (depending on need), phone calls with Sales Directors within their geography to review outreach activity, leads, follow-up, etc., and provide recommendations and next steps
Work on-site with new Sales Directors, leading them through several days of their first 90-days with the organization. Follow-up visits and training are likely. The RSD will mentor new Sales Directors, guiding them through the importance of inter-departmental relationships, lead management, prospect engagement and tours, community outreach, etc
Work with other RSD and others to develop and roll out formal sales process, leveraging general sales best practices and best practices currently utilized at Sonida Senior Living – protocol will continuously be monitored, improved and practiced by Sales Directors
Qualification
Required
Bachelor's degree in business, communication, marketing or related field
Minimum of 10+ years in a sales and marketing function, preferably in the senior living space
Ability to quickly understand industry-specific sales and market dynamics and incorporate knowledge into all initiatives
Track-record of introducing creating and executing new sales and marketing programs successfully, while on time and on budget
Ability to work closely with local teams, with emphasis on the Sales Directors, while working closely with regional operations team and colleagues at the home office
Success with local-community outreach, and the ability to identify these referral sources and create best-practices that can be shared with other Sales Directors
Ability to travel 75% of the time during the business week
Company
Sonida Senior Living
Sonida Senior Living offers senior housing and services, including independent living, assisted living, and memory care.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$1.08BKey Investors
Conversant Capital
2026-01-05Post Ipo Debt· $900M
2024-08-15Post Ipo Equity· $84.52M
2023-06-29Post Ipo Equity· $13.5M
Leadership Team
Kevin Detz
Chief Financial Officer
Recent News
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