Women of the Vine & Spirits · 18 hours ago
Sr. Director, US Brands - Jim Beam
New York, NY
Full-time
Onsite
Director/Executive
$220K/yr - $265K/yr
14+ years expWomen of the Vine & Spirits is part of Suntory Global Spirits, a leading premium spirits company. The Senior Director of Jim Beam will shape marketing strategies and lead the brand's P&L, driving growth and innovation in a competitive market. This role involves managing a team, executing the Annual Operating Plan, and collaborating with various marketing and commercial teams to achieve brand objectives.
Food & Beverages
Responsibilities
Lead development, deployment, and financial delivery of Annual Operating Plan across the Jim Beam portfolio
Lead the US Jim Beam portfolio strategy (JBTDs, strategic imperatives)
Lead performance management, evaluation, diagnosis, and associated action planning
Lead identification and evaluation of risks/ opportunities through S&OP
Accountable for raising any above-threshold variations to plan
Partner with Field Marketing, business intelligence, and Commercial Marketing to maximize BI effectiveness, address gaps in planning, and support delivery of commercial P&L
Develop & align on gap fill programs when there is a void in national programming or commercial timelines can't be met
Determine budget allocation at GBU level, owning GBU brand budget broken out by market
Serve as 'first point of contact' for the Global Brand House Managing Director for all US portfolio needs / question areas related to Jim Beam
Lead the in-market execution of new product launches partnering with commercial marketing to plan and execute retail programs; provide support for future pipeline development partnering with innovation and global brand house team to ensure proper insights, ideation, positioning and subsequent transition to brand team for launching; partner with insights and commercial teams to ensure KPIs for success are defined and tracked
Lead U.S. wide programming and experience development, including:
Define and develop end-to-end national programs for brands, including strategic oversight of brand media planning and execution (w/support from Media planning team)
Core market leader as consult/partner on Creative Review Team (CRT) in development of Global Experience Blueprint
National alignment with key national customers both in-store, eCommerce, and Third Party (3Ps)
Build robust programming that drives portfolio growth and works both nationally and at a local level
Build and develop national and local sponsorship strategy
Spend time in the market/s and consistently seek feedback from Field Marketing, Distributor, and Consumer to gain understanding of needs, trends, customer expectations and the competitive landscape
Ensure timely communication flow to the Field Marketing team, and commercial marketing teams around important marketing updates
Ensure consistent and cohesive asset development process:
Manage iterative process of where and who is defining / developing assets between Global Brand House and North America Marketing
Own agency relationships needed to facilitate adaptation and/or execution of local or portfolio asset and program needs
Provide detailed marketing briefs to Commercial Marketing team to ensure delivery of all portfolio assets through the buy
Define U.S. portfolio insights learning agenda for Jim Beam in conjunction with global insights and dedicated insights resource
Partner with Consumer Connections team to help define the US social strategy and content requirements working with the Global Brand House
Plans and directs performance of 4-5 reports: motivates employees, assists in goal setting, provides development opportunities and performance feedback, addresses issues and resolves problems
Creates a high-performance culture that instills integrity, creativity, teamwork, insight and excellence throughout the marketing organization
Qualification
Required
14+ years of consumer marketing experience with premium, luxury goods, packaged goods or services
Experience leading a large, iconic priority brand in a local market within a matrixed organization and a large brand budget
Proven ability to execute flawlessly on brand/marketing projects that align with the overall Brand strategy
Strong understanding of how to build brands that intersect with culturally relevant moments and touchpoints for today's modern consumer
Understanding/experience in building brands that intersect with and move at the pace of culture
Self-starter with an ability to manage through ambiguity and transformation in a new strategic role within the organization
Experience in repositioning of brands locally
Demonstrated experience in working across and up, within the organization, gaining credibility amongst peers, managers and other commercial leadership
Strong collaborator across teams and functions
Proven ability to analyze and diagnose brand and market performance
Flawless communication skills in writing, meetings, and presentations
Demonstrated personal characteristics to be brand evangelist to local teams
Prior people management experience is required
Preferred
MBA preferred
Experience working in or with commercial sales or field marketing is a plus
Multicultural marketing experience is a plus
Experience with beverage alcohol industry and/or three-tiered distribution system a plus (soft drinks, beer, and other wholesale-distributed products)
Experience Directing And Managing Multiple Agency Partners Is Preferred
Benefits
401k match
Profit sharing
Medical and wellness benefits
Company
Women of the Vine & Spirits
Women of the Vine & Spirits is the leading membership organization, worldwide, dedicated to boldly pushing the wine, beer and spirits industry toward a more diverse, equitable and inclusive era that empowers all to succeed.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Deborah Brenner
Founder & CEO
Company data provided by crunchbase