Good Inside · 22 hours ago
Lifecycle Marketing Manager
Manhattan, NY
Full-time
Hybrid
Mid, Senior Level
$120K/yr - $135K/yr
4+ years expGood Inside is a company focused on redefining parenting through innovative technology and personalized guidance. They are seeking a strategic, data-driven Lifecycle Marketing Manager to own and optimize member lifecycle marketing strategies, enhancing engagement and retention through thoughtful communications and automated programs.
Computer Software
Responsibilities
Own member lifecycle marketing across email and push, from onboarding to re-engagement to win-back
Plan the member calendar to ensure timely, cohesive messaging across all lifecycle touchpoints
Brief internal partners (creative, etc.) on campaign goals, key messaging, assets, and timelines
Build lifecycle journeys and campaigns in Braze, including targeting, logic, and templates
QA all campaigns end-to-end (copy, links, rendering, tracking) to ensure flawless execution across channels
Launch and oversee various channels such as SMS and in-app messaging
Optimize the end-to-end customer journey, using segmentation and behavioral data to create personalized, high-impact messaging flows
Collaborate with product, member experience, and content teams to integrate relevant content, events, and features across lifecycle campaigns
Work with creative teams to ensure campaigns are on-brand, actionable, and resonant with our audience
Run A/B tests and utilize learnings to continuously improve performance
Monitor key customer segments and proactively identify drop-off points and retention opportunities
Qualification
Required
4+ years of experience in lifecycle or CRM marketing, with a track record of owning and scaling programs at a high-growth consumer or membership-based company
Deep experience with lifecycle tools (we use Braze) and marketing automation best practices
A strong analytical mindset, you're comfortable diving into data to uncover insights and inform strategy
A creative, customer-first approach to marketing that balances performance and brand
Experience partnering cross-functionally across product, engineering, content, and design teams
A bias toward action and a love of building—you're excited to test, iterate, and improve
A strong sense of ownership and the ability to thrive in an ambiguous, fast-paced environment
Benefits
Company Equity
Comprehensive benefits package
401k + Company match
Time off to recharge
Hybrid work environment
Company
Good Inside
Good Inside is an expert-guided, community-powered platform equipping parents with a new way of seeing and solving challenges at home.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2021-02-05Seed
Leadership Team
Dr. Becky Kennedy
CEO and Founder
Erica Belsky
Co-Founder & COO
Recent News
Business Insider
2025-05-07
Company data provided by crunchbase