QNOPY Inc. · 3 days ago
Head of Marketing / Go-To-Market Lead (SaaS | Environmental & AEC Tech)
Marietta, GA
Full-time
Hybrid
Senior Level
$100K/yr - $120K/yr
5+ years expQNOPY Inc. is looking for a hands-on marketing leader to own their entire go-to-market motion. The role involves defining positioning, designing marketing assets, engaging with customers, and aligning closely with sales to drive pipeline and revenue.
ConsultingData CenterData ManagementInformation TechnologyInternet
Responsibilities
Define and execute GTM strategy for:
New product features (AI, Scribe, automation, etc.)
Vertical-specific use cases (Environmental, Geotech, AEC)
Create positioning, messaging, and differentiation
Define ICPs, buyer personas, and vertical narratives
Design or oversee creation of:
Sales decks
Product one-pagers
Case studies
Website messaging
Conference collateral
Email campaigns
Explainer visuals
Ensure consistent visual and brand identity across all materials
Talk directly with customers to:
Understand pain points
Validate messaging
Collect success stories and ROI examples
Convert customer conversations into:
Case studies
Testimonials
Product narratives
Design and run:
Targeted email campaigns
LinkedIn outreach strategy
Event follow-ups
Account-based marketing motions
Work tightly with the Enterprise Sales AE on campaigns and accounts
Translate product capabilities into:
Business value
ROI stories
Operational transformation narratives
Own feature launch communications and adoption playbooks
Build marketing that directly supports:
Pipeline generation
Enterprise deal velocity
Expansion and upsell conversations
Qualification
Required
5+ years in B2B SaaS marketing
Experience owning go-to-market for a product or vertical
Strong product marketing background
Comfortable being hands-on: Writing
Comfortable being hands-on: Designing
Comfortable being hands-on: Talking to customers
Comfortable being hands-on: Running campaigns
Experience working closely with enterprise sales teams
Excellent storytelling and communication skills
Preferred
Experience in: Environmental consulting
Engineering / AEC
Infrastructure technology
Field or operations software
Experience marketing: Workflow platforms
Data platforms
AI or automation products
Ability to translate technical features into business outcomes
Company
QNOPY Inc.
QNOPY Platform is a combination of software and data management services to streamline field data collection for environmental and construction projects.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase