Rosewood Sand Hill · 18 hours ago
Digital Marketing Manager
Menlo Park, CA
Full-time
Onsite
Entry, Mid Level
$85K/yr - $110K/yr
2+ years expRosewood Sand Hill is seeking a Marketing Manager to lead the execution of integrated marketing initiatives that strengthen brand positioning, drive demand, and enhance guest engagement. This role involves collaborating with various teams to develop marketing plans, manage brand content, and oversee digital marketing strategies.
Hospitality
Responsibilities
Work closely with Director of Communications and Director of Sales & Marketing to develop and support annual marketing plans that align with brand positioning and business goals
Collaborate with leadership to support revenue-driving initiatives across rooms, dining, spa, and events
Uphold the integrity of the hotel’s brand voice and visual identity across all consumer touchpoints
Oversee and execute the creation of compelling content, campaigns, and storytelling that resonate with a luxury audience
Manage website updates and content on Rosewood Sand Hill - Luxury Hotel Menlo Park including copy, photography, and landing page updates, working closely with corporate team for brand alignment
Manage photo and video shoots to conform to brand standards to support corporate and local campaigns
Manage performance-driven digital initiatives including SEO, SEM, email marketing, paid media, and website optimization. Adjust strategies as needed based on data-driven insights to improve results
Oversee the hotel’s social media strategy, working with internal teams and agency partners to grow engagement and brand affinity
Execute local promotions and campaigns to support various business units including food & beverage, weddings, spa, meetings & events
Manage social media accounts for the hotel with relevant, on-brand content to enhance property positioning and drive engagement and acquisition
Analyze performance data to measure ROI, optimize campaigns, and inform future strategy
Present monthly marketing insights and reports to Director of Communications and the leadership team
Coordinate with cross-functional teams including Sales, Operations, Spa and F&B
Work closely with corporate marketing and brand teams to align local initiatives with global strategy
Support other marketing initiatives, including public relations, programming, partnerships, media communications, B2B marketing, collateral development, photo/video shoots
Qualification
Required
Bachelor's degree in marketing, communications, or related field
Two to three years of marketing and digital/e-commerce experience
Strong understanding of luxury consumer behavior and trends
Proven success managing integrated marketing campaigns and working with premium brands
Excellent writing, communication & presentation skills with the ability to interpret and adhere to brand standards
An eye for design and creativity to communicate the hotel across digital platforms
Ability to work cross-functionally across multiple teams on property including operations, catering, and sales
Excellent communication, project management, and analytical skills
Highly organized, collaborative, and adept at balancing strategic thinking with hands-on execution
Knowledge of content management and email marketing platforms
Preferred
MBA or advanced degree
Previous experience with a luxury/hospitality brand
Previous experience using Adobe AEM platform and Photoshop/InDesign
Benefits
Eligible for bonus
Company
Rosewood Sand Hill
When Rosewood Sand Hill opened in 2009, it soon became a popular destination in Menlo Park for Bay Area entrepreneurs, executives, residents, and visitors.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase