Charter Dura-Bar · 6 hours ago
Marketing Manager
Woodstock, IL
Full-time
Onsite
Senior Level
$133K/yr - $166K/yr
7+ years expCharter Manufacturing is a fourth-generation family-owned business where their will to grow drives them to do it better. The Marketing Manager leads the strategy and execution of customer targeting, messaging, and market positioning to drive sustainable, profitable growth, partnering with cross-functional teams to develop marketing plans and strengthen the company’s presence in key market segments.
CommercialIndustrialMiningPrecious Metals
Responsibilities
Lead design and deployment of cross-functional strategies to execute new market and product opportunities
Lead the development and messaging of all customer-facing channels including web site, sales scripts, e-mail campaigns, collateral materials, etc
Lead efforts to identify and protect brand identity and customer facing value proposition
Lead the VOC (Voice of Customer) efforts during the annual Portfolio Planning process to gain insights on programs and messaging needed to acquire and retain customers
Lead and participate on the annual portfolio planning process and associated marketing plan development and execution
Lead market promotional activity and communications for both prospects and current customers with press and trade publications
Develop and maintain an annual Marketing budget that accomplishes business goals and objectives
Assist with the development of product and price forecasts
Assist with the development of the annual business plan and strategy
Support the development of a comprehensive strategic plan to advance market presence
Support the S&OP and Business Planning processes to provide sales forecasts and associated marketing plans to influence market shifts
Support Inside and outside sales with messaging and scripts that achieve business objectives
Identify, manage, and communicate market risk areas, opportunities, and requirements that affect strategic goals and overall business objectives
Represent the company at industry association meetings
Provide accurate market information for expansion and capital expenditures
Develop and provide input into the marketing resource budget to ensure adequate allocation of resources in support of the marketing and product program
Identify opportunities for strategic partnerships
Provide periodic formal presentations of go to market activities and associated marketing plans
Qualification
Required
Bachelor's Degree in Marketing, Business, or a related degree
Seven plus years' experience managing customer relationships and driving new business development efforts
Experience developing customer acquisition, customer retention and cross sell campaigns
Experience working with external marketing agency
Experience with strategic business planning
Experience in marketing systems/principles as they relate to volume/cost/price relationship
Previous success leading others in cross-functional teams
Demonstrated ability to collaborate and influence others throughout the organization
Demonstrated interpersonal skills that enable successful communication with all levels of the business and with external customers
Knowledge of process control and Continuous Improvement systems
Strong creative skills with the ability to connect customer needs with business needs and the appropriate messaging to drive results
Knowledge of cost and margin drivers and their value in the market
Proficiency with advanced features of Microsoft Office and Adobe software products
Preferred
Master's Degree in Marketing, Business Administration, or related advanced degree
Strong working knowledge of the metals manufacturing industry
Proven project management experience in the implementation and management of multiple projects designed for product improvement and growth
Practical experience in the application and administration of marketing management requirements in a manufacturing environment
Benefits
Comprehensive health, dental, and vision benefits
401(k) plan that includes employer matching and profit sharing
Company-paid life insurance
Disability coverage
Paid time off (PTO)
Company
Charter Dura-Bar
Dura-Bar Metal Services is a distributor of Dura-Bar continuous cast iron and Bronze alloys.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Lidia Pasieka
Human Resources Business Partner
Company data provided by crunchbase