Proper Search · 18 hours ago
Director of CRM
United States
Full-time
Remote
Director/Executive
$155K/yr - $175K/yrProper Search is a fast-growing, PE-backed health & wellness brand seeking a Director of CRM to lead lifecycle marketing. This role involves owning email and lifecycle strategy, optimizing existing systems, and ensuring technical excellence across platforms.
Staffing & Recruiting
Hiring Manager
Mackensie Stiff
Responsibilities
Own CRM strategy, execution, and performance across lifecycle marketing
Audit all existing flows and integrations (Klaviyo, Shopify, subscription platform)
Identify missing or misconfigured triggers and modernize outdated setups
Optimize existing flows, including welcome, abandonment, post-purchase, pricing, and personalization
Build and maintain accurate reporting tied to revenue and customer behavior
Direct creative execution with copy and design partners
Ensure all messaging complies with health and wellness marketing regulations
Qualification
Required
Expert-level experience with Klaviyo
Strong working knowledge of Shopify data, events, and integrations
Experience with subscription platforms (Stay.ai preferred; Recharge or similar acceptable)
Ability to demonstrate technical work directly in platforms (e.g., reporting, flows, integrations)
Strong emphasis on practical execution over theoretical best practices
Senior or Staff-level CRM marketer stepping into a first Director role
Strong hands-on experience in regulated categories such as health & wellness
Comfortable operating in compliance-driven environments
Must live in the Eastern Time Zone
Must be online by 7:00am ET to collaborate with European team members
Must have prior health & wellness (or regulated category) experience
Preferred
Experience in early-stage or PE-backed, high-growth companies
Benefits
Approximately 10% annual bonus (individual and company performance-based)
401(k) with employer match (approximately 4%, final percentage TBD)
Monthly wellness stipend
Full reimbursement for personal and professional development
PTO plus flex and sick days
Annual international company retreat
Company
Proper Search
Proper Search, powered by "SearchOS" is a recruitment firm focused on supporting Founders and CEOs of 8 & 9-figure Consumer Brands in assembling best-in-class executive suites and the build-out of full teams across Leadership, Digital, Brand/Creative, Product, Ops & Finance.
Founded in 2022
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase