Ferguson · 1 day ago
Paid Media Intern
Ferguson is seeking a Paid Media Intern to support their Paid Media team in the execution, management, and optimization of paid media campaigns across various channels. The intern will assist with campaign execution, reporting, and creative asset coordination while gaining valuable experience in digital marketing.
AdvertisingDigital MarketingPublic RelationsSocial Media Advertising
Responsibilities
Support traditional and digital media buyers with day-to-day campaign execution, optimization, and reporting
Assist in building, trafficking, and updating digital campaigns across paid search, paid social, display, and programmatic platforms
Coordinate creative asset delivery, trafficking, QA, and launch schedules
Assist with competitive research, audience research, and media landscape analysis
Help gather and organize specs and creative assets for traditional and digital media channels
Monitor campaign pacing, budgets, and performance metrics; flag issues and opportunities for optimization
Assist in preparing regular performance reports and insights for internal teams and clients
Help with email campaign setup, QA, segmentation, and scheduling
Stay current on media trends, platform updates, and emerging advertising opportunities
Qualification
Required
Support traditional and digital media buyers with day-to-day campaign execution, optimization, and reporting
Assist in building, trafficking, and updating digital campaigns across paid search, paid social, display, and programmatic platforms
Coordinate creative asset delivery, trafficking, QA, and launch schedules
Assist with competitive research, audience research, and media landscape analysis
Help gather and organize specs and creative assets for traditional and digital media channels
Monitor campaign pacing, budgets, and performance metrics; flag issues and opportunities for optimization
Assist in preparing regular performance reports and insights for internal teams and clients
Help with email campaign setup, QA, segmentation, and scheduling
Stay current on media trends, platform updates, and emerging advertising opportunities
High level of accuracy and strong attention to detail are critical for managing media budgets and tracking campaign details
Ability to manage multiple tasks and deadlines across teams and vendors using project management tools
Team-oriented mindset with the ability to work cross-functionally in a fast-paced environment
Strong Excel/Google Sheets skills for budget tracking and data manipulation; familiarity with digital advertising platforms
Strong organizational and time-management skills
Excellent communication and interpersonal skills, with a collaborative and proactive mindset
Positive attitude and openness to feedback
Successful completion of or actively pursuing a Bachelor's Degree in Marketing, Business, Analytics, or a related field required
Previous internship experience in digital marketing, paid media, project coordination, or similar helpful, but not required
Exposure to platforms such as Google Ads, Meta Ads Manager, LinkedIn Ads, or programmatic tools useful
Previous experience and familiarity with project management processes and tools such as Trello, Workamajig, or similar systems are helpful
Must be able to sit at a desk for prolonged periods of time, particularly while working on a computer
Ability to alternate sitting, standing, and walking frequently
Occasional lifting or carrying of items up to 25 lbs