Moodys Northwest Consulting · 17 hours ago
Marketing Consultant
Greater Seattle Area
Contract
Onsite
Mid Level
$120K/yr - $160K/yr
3+ years expMoodys Northwest Consulting is a management consulting firm specializing in digital product management. They are seeking a highly analytical Campaign & A/B Test Design and Performance Measurement Analyst to evaluate and optimize the effectiveness of an AI-driven customer engagement platform, partnering closely with various teams to design experimentation frameworks and measure AI impact.
Cloud ComputingConsultingSoftwareWeb Development
Hiring Manager
Mothi Sundar - Mo
Responsibilities
Design and implement measurement frameworks to assess AI-driven customer interactions, including conversion, close rates, and revenue impact
Establish baseline KPIs and benchmarks across products, channels, and operational sites
Build dashboards and reporting to track AI performance relative to human-assisted experiences
Analyze customer behavior patterns, conversation flows, and conversion paths within AI-led interactions
Design and execute A/B and multivariate tests comparing AI-assisted experiences with traditional approaches
Develop control and treatment methodologies for phased rollouts and pilot programs
Define statistical significance thresholds, sample size requirements, and test governance standards
Partner with data science teams to support continuous testing and optimization of AI models
Analyze offer performance across customer segments and channels, including take rates and lifetime value
Evaluate offer survivability, promotional effectiveness, and margin contribution
Collaborate with modeling teams to validate and improve offer ranking and decisioning logic
Quantify revenue impact and performance trade-offs across different offer strategies
Translate customer interaction data and call transcript insights into actionable recommendations
Identify high-performing behaviors and patterns to inform AI training and optimization
Deliver clear, concise performance reports to business stakeholders
Develop documentation and use cases to support AI learning and future experimentation
Qualification
Required
3–5 years of experience in campaign measurement, experimentation, or performance analytics
Strong understanding of statistical concepts including hypothesis testing, control groups, and significance testing
Proficiency in SQL, Tableau (or similar BI tools), and Excel
Experience working with large datasets and building performance dashboards
Proven ability to design clean, well-controlled experiments in real-world environments
Understanding of customer lifecycle metrics such as churn, retention, survivability, and lifetime value
Experience analyzing offer performance, promotional effectiveness, or sales outcomes
Ability to identify patterns in both quantitative and qualitative data
Comfortable making recommendations in environments with imperfect or evolving data
Experience measuring or evaluating AI/ML-driven products or models
Familiarity with conversational AI, chatbots, or voice-based platforms
Exposure to call center, subscription-based, or retention-focused business models
Experience working with call transcript or conversation analytics tools
Basic understanding of propensity modeling, decisioning engines, or margin analysis
Benefits
Medical
Vision
Dental benefits
Company
Moodys Northwest Consulting
We are a consultancy developing new products and applications that push the boundaries of innovation.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
unknown2025-06-18Acquired
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