SalaryGuide · 13 hours ago
Performance Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
$100K/yr - $125K/yr
4+ years expSalaryGuide is a marketing-focused career platform connecting marketers with real hiring teams. They are seeking a Performance Marketing Manager to own GA4 implementation, manage Google Tag Manager, and conduct performance analysis across various marketing channels.
Marketing & Advertising
Hiring Manager
Dmitrii Anikin
Responsibilities
Own GA4 implementation, configuration, and ongoing optimization
Manage Google Tag Manager (GTM) including all custom events, triggers, tags, and data layer requirements
Maintain tracking across all funnels: inbound, free trial, ecosystem, and paid channels
Conduct recurring Search Console deep dives, evaluating queries, impressions, CTR trends, and LLM-driven SEO performance
Build and maintain advanced pivot tables to enable deep exploration of ad and funnel performance
Produce recurring Website Conversion Reports and Performance & CVR insights for stakeholders
Own the Digital Scorecard: upkeep, optimization, and accuracy
Deliver scorecard updates Weekly (WoW), Monthly (MoM), and Quarterly (QoQ)
Qualification
Required
4–7+ years in performance marketing, growth marketing, or analytics
Expert knowledge of GA4, GTM, Google Ads, Meta Ads, and Search Console
Strong ability to analyze complex datasets and build reporting structures
Proven success managing multi-channel performance budgets and pacing
Experience with B2B SaaS funnels, free trials, lifecycle conversion metrics, and LTV/CAC modeling
Deep understanding of website conversion principles and experimentation frameworks
Hands-on experience with ad copy testing, landing page optimization, and creative coordination
Ability to simplify complex performance insights for executive-level stakeholders
Benefits
We offer comprehensive market competitive medical, dental, and vision plans.
Take advantage of our free virtual counselling resources through our global Employee Assistance Program.
Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants.
Enjoy a generous paid time off program.
We offer paid parental leave and family planning support.
Our flexible remote work offerings allow you to work wherever you are the most productive and successful.
Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice.
Company
SalaryGuide
SalaryGuide.com is the industry's first dedicated career platform for marketing professionals.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase