AEG · 2 weeks ago
Sr. Web Analytics Developer
Los Angeles, CA
Full-time
Onsite
Mid, Senior Level
$112K/yr - $157K/yr
4+ years expAEG is a leader in transforming sports and live entertainment, and they are seeking a Senior Web Analytics Developer to enhance the fan experience. This role involves managing web data collection, ensuring data quality, and leveraging insights to support marketing and product teams across AXS' platforms.
SportsCard and Board GamesLeisure
No H1B
Responsibilities
Architect and lead end to end tagging and tracking strategy across AXS digital properties; develop, build, test, and deploy tags, triggers, and variables through Adobe Data Collection, ensuring accurate and consistent data collection
Provide day-to-day management of the data collection integrity, including evaluation, QA, and optimization
Serve as the primary analytics liaison with internal stakeholders (Product, Marketing, Engineering, Design) to orchestrate data collection to align with business needs in a way that ensures data accuracy and completeness
Build data feeds and pipelines out of core collection systems (Adobe Analytics and Rudderstack) and partner with engineering teams to integrate data to downstream systems
Own the day-today technical aata Governance & Quality Assurance Audit analytics setup, validate tracking accuracy, and ensure data integrity across all platforms and environments
Analyze web and mobile performance metrics using Adobe Analytics, or other digital platforms to identify trends, opportunities, and issues impacting engagement, traffic, and conversion
Design and Build data feeds and pipelines as well as maintain dashboards and automated reports that provide actionable insights to leadership, Marketing, and Product teams; develop standardized KPIs and reporting cadence
Qualification
Required
4-6 years of experience in web, digital, or product analytics, ideally within an e-commerce or B2B environment
Hands-on experience with end-to-end Adobe Launch (Experience Platform Data Collection) implementation, including advising on data layer architecture, instrumenting data variables, and developing reporting deliverables
Proven experience and/or certification in Adobe Analytics
Extensive experience with JavaScript, HTML, and technical site tagging; demonstrated ability to debug and resolve complex implementation issues
Experience with marketing tags, consent management tools (e.g., OneTrust), and global tagging solutions compliant with regional data privacy laws (GDPR, CCPA, etc.)
Experience tracking mobile app KPIs for iOS and Android environments
Prior exposure to BI, data visualization, and reporting tools such as Looker, Tableau, or Power BI
Deep technical understanding of web and app analytics, site tagging, and data capture frameworks
Strong knowledge of e-commerce KPIs and behavioral analytics across customer journeys
Ability to synthesize complex data and present actionable insights to both technical and non-technical audiences
Strong written and verbal communication skills with internal stakeholders and external clients
Self-motivated and creative problem-solver with the ability to manage multiple priorities in a fast-paced environment
Collaborative team player with a 'hack, test, and learn' mentality and a passion for continuous improvement
Preferred
Experience with Google Analytics (GA4) and Google Tag Manager (GTM) a strong plus
Intermediate to advanced SQL proficiency preferred
Music, live entertainment, or ticketing industry experience highly desirable
Familiarity with email marketing platforms such as Salesforce Marketing Cloud a plus
Benefits
Medical, dental and vision insurance
Paid holidays
Vacation and sick time
Company paid basic life insurance
Voluntary life insurance
Parental leave
401k Plan (with a current employer match of 3%)
Flexible spending and health savings account options
Wellness offerings
Company
AEG
AEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of the Anschutz Company, owns,
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Nick Baker
President & Chief Operating Officer, Global Partnerships
Russell Silvers
President & Chief Operating Officer, Global Partnerships
Recent News
2026-02-04
Company data provided by crunchbase