Digital Marketing Manager jobs in United States
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GracoRoberts · 5 hours ago

Digital Marketing Manager

positionArlington, TX
timeFull-time
remoteHybrid
senioritySenior Level
money$85K/yr - $95K/yr
date7+ years exp

GracoRoberts is the largest, fastest, and most technical specialty chemicals distributor serving the global aerospace market. The Digital Marketing Manager will play a key role in amplifying the company's value proposition by supporting day-to-day digital marketing and data-driven activities to meet company goals.

Advanced MaterialsAerospaceChemicalConsumer ElectronicsElectronicsManufacturing
badNo H1BnoteU.S. Citizen Onlynote
Hiring Manager
Lee Sawyer, CPC
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Responsibilities

Develop, execute and optimize integrated paid, earned, and owned digital marketing campaigns to drive engagement and conversion
Manage campaign setup, UTM tagging, tracking, and performance reporting in HubSpot and Google Analytics 4 (GA4)
Implement A/B tests, track/report and analyze results, and continuously improve campaign performance based on insights and KPIs
Plan, develop, and publish organic and paid content across LinkedIn, Facebook, Instagram, YouTube, and emerging B2B platforms
Develop long and short-form videos, reels, and graphics that increase engagement and brand reach
Develop and update content across brand websites to ensure accuracy, SEO compliance, and consistent user experience
Develop technical thought leadership content (blog posts, landing pages, white papers, case studies, news stories, industry articles) in collaboration with internal subject matter experts in a clear, engaging way

Qualification

Digital marketingPaid media buyingHubSpot Marketing ModuleAnalytics toolsDesign/video editing toolsWriting skillsStorytelling skills

Required

Bachelor's degree in marketing, communications, journalism, or related field
7 years of experience in digital marketing, preferably in a B2B setting
Paid media buying experience is required
Strong working knowledge of Hubspot Marketing Module (email and social media) and AI platforms for research, marketing content development
Experience with design/video editing tools: Canva, Adobe Creative Suite, CapCut
Experience with analytics and media buying tools: HubSpot, GA4, SEMrush, Google Search Console, Google Ads Manager, LinkedIn Campaign Manager, Meta Business Manager, LLMs
Strong writing, editing, and storytelling skills with the ability to tailor content for different platforms
To conform to U.S. Government space technology export regulations, including the International Traffic in Arms Regulations (ITAR) you must be a U.S. citizen, lawful permanent resident of the U.S., protected individual as defined by 8 U.S.C. 1324b(a)(3), or eligible to obtain the required authorizations from the U.S. Department of State

Company

GracoRoberts

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Through its family of brands, GracoRoberts is proud to be the largest, fastest, and most technical specialty chemicals distributor to serve the global aerospace market.
dateFounded in 1938
location
Arlington, Texas, USA
people-size51-200 employees
web-link
http://evroberts.com

Funding

Current Stage
Growth Stage
Total Funding
unknown
2019-04-09Acquired

Leadership Team

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Jason Caldwell
CEO
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Rodger Gant, CPA
Chief Financial Officer
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Recent News

PRNewswire
GracoRoberts Combines with SkyGeek.com to Solidify its Position as the Largest, Fastest, and Most Technical Aerospace Specialty Chemicals Distributor in the World
2022-07-27
Company data provided by crunchbase