ABB · 5 hours ago
Electrification Communications Leader, US
United States
Full-time
Remote
Senior Level, Lead/Staff
$162K/yr - $259K/yr
15+ years expABB is a global market leader helping industries to be leaner and cleaner. In this role, you will lead communications for Electrification in the U.S., collaborating with local divisions and Marketing & Sales to shape the communication strategy and oversee the communications budget.
AutomotiveEnergyEnergy ManagementIndustrial AutomationRobotics
No H1B
Responsibilities
Responsible for developing a comprehensive communication strategy for Electrification in the U.S
Closely align with the overall Electrification-wide goals and local divisions to implement a comprehensive communications strategy
Develop a local narrative that articulates how ABB’s electrification technologies help U.S. industries and customers to outrun
Ensure alignment across all EL internal stakeholders so we are telling one ABB story to all key audiences (GRPA, Sales, Marketing, HR, etc.)
Continuously strengthen the company's brand image and value proposition of Electrification in the minds of customers
Enhance the influence of Electrification in the U.S. through trade media engagement and thought leadership initiatives
Develop and implement a strategic trade media relations program to increase visibility of Electrification in the U.S
Coordinate trade media interviews and build a communication bridge between division experts and the trade media
Plan and organize thought leadership activities, including speaking engagements, industry engagements, and contributed content
Partner with U.S. Country Communications on Tier 1 and financial media in the U.S., including developing messages and briefing documents
Oversee the social media content of the Electrification in the U.S
Develop a personalized social media strategy for Electrification and its target audiences
Manage and govern social media accounts, regularly release high-quality and engaging content, including product information, industry trends, success stories, etc
Actively interact with followers and influencers, enhance brand activity and user stickiness on social media platforms, and promote the conversion of potential customers
Collaborate closely with the communication teams of the Electrification divisions to jointly plan and execute important cross-divisional activities
Be fully responsible for communication and coordination work from the pre-event promotion, on-site information dissemination, to post-event summary and feedback
Ensure that the activities can fully demonstrate the company's comprehensive strength and enhance the company's overall image in the industry
Collect and tell stories that bring our narrative to life including customer and partner stories
Write vivid and persuasive stories through interviewing customers and partners
Use various channels, such as the company's official website, social media, etc., for extensive dissemination
Strengthen the trust and recognition of potential customers and partners in the products and services of Electrification with real-life customer experiences
Robust use of metrics to demonstrate the impact of content
Lead executive communications for external audiences for the US Business Lead and US Sales Lead
Qualification
Required
Bachelor/Master Degree with more than 15 years of global Communication experience in related industries
Best in class communication skills including writing, storytelling and coaching senior leaders
Media relations experience, specifically trade media
Issues management experience is a plus
Strong stakeholder management and collaboration skills
Ability to influence to deliver business outcomes
Experience working in a highly decentralized organization
Strong project management and team leadership (has 1 direct report)
Market and customer orientation
Fluent English mandatory
Candidates must possess authorization to work for ABB in the US
Preferred
Multi-national company experience is preferred
Benefits
Choice between two medical plan options: A PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan.
Choice between two dental plan options: Core and Core Plus
Vision benefit
Company paid life insurance (2X base pay)
Company paid AD&D (1X base pay)
Voluntary life and AD&D – 100% employee paid up to maximums
Short Term Disability – up to 26 weeks – Company paid
Long Term Disability – 60% of pay – Company paid. Ability to “buy-up” to 66 2/3% of pay.
Supplemental benefits – 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance)
Parental Leave – up to 6 weeks
Employee Assistance Program
Health Advocate support resources for mental/behavioral health, general health navigation and virtual health, and infertility/adoption
Employee discount program
401k Savings Plan with Company Contributions
Employee Stock Acquisition Plan (ESAP)
11 paid holidays.
Vacation under a permissive time away policy.
Company
ABB
ABB provides electrification and automation solutions for various industries.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$548.55MKey Investors
European Investment Bank
2023-11-21Post Ipo Debt· $545.85M
2013-09-23Grant· $2.7M
2001-04-06IPO
Leadership Team
Morten Wierod
CEO
Håvard Devold
Vice President, Market Development, Country Technology manager
Recent News
2025-12-17
Company data provided by crunchbase