Mérieux NutriSciences - North America · 6 hours ago
Category Marketing Manager
Chicago, IL
Full-time
Onsite
Mid, Senior Level
$95K/yr - $105K/yr
5+ years expMérieux NutriSciences is a global leader in food safety and public health, seeking a Category Marketing Manager to enhance their portfolio of testing and consulting products. In this role, you will develop strategic marketing plans and collaborate cross-functionally to drive business development in the food industry.
Food and BeverageHealth CareInformation Technology
Responsibilities
Develop Strategic Roadmaps: Build comprehensive marketing roadmaps that support both near-term wins and long-term growth for key category opportunities
Drive Category Intelligence: Create and lead a process for consistently monitoring and reporting category insights. Use these outputs to guide strategic storytelling and category planning
Identify Opportunities: Assess evolving market conditions and competitor insights to identify sales and revenue opportunities that inform the broader category strategy
Innovate: Apply an innovation mindset to drive new marketing tactics and potential new services development to capitalize on "white space" within specific categories
Lead Integrated Campaigns: Collaborate with the full Marketing team to develop impactful campaigns and selling tools that drive category-specific opportunities
Empower Sales: Grow commercial knowledge by collaborating with Sales experts and Operations leadership. Develop marketing for insight-based solutions, encompassing analytical and technical services, to support high-value sales conversions
Optimize Capacity: Partner with Sales on regional category development plans that capitalize on available operations capacity
Manage Trade Initiatives: Work with the commercial team on key trade marketing initiatives (shows, associations) to drive awareness of core capabilities among influential category leaders
Create Collateral: Lead the development of category-specific sales and marketing collateral that supports primary business initiatives
Serve as the Expert: Act as the internal team expert regarding developments and trends within your assigned key categories
Build Relationships: Interact with external stakeholders (customers, industry specialists, trade associations) to build rapport and deeply understand market dynamics
Gain Client Perspective: Participate in sales calls, scientific shows, and other touchpoints to build a strong knowledge of client needs
Other related duties as assigned
Qualification
Required
Education: Bachelor's degree in Marketing or a related field, with a minimum of five years of professional marketing experience
Category Knowledge: Experience with market analysis and insights within a relevant segment of the food industry. Prior experience on the client side (manufacturing and/or production) is beneficial
Industry Experience: Advanced knowledge of B2B marketing in the food industry is required, ideally obtained from experience within the TIC (Testing, Inspection, and Certification) industry
Marketing Expertise: Proven success in planning and executing B2B marketing strategy & campaigns across multiple channels (digital, trade, paid media, social, owned channels)
Project Management: Strong project management knowledge to effectively develop and implement new service improvements
Marketing Toolkit: Solid set of skills for performing at both the strategic and tactical level. Experience with design tools (e.g. Canva), marketing automation (Hubspot), data analysis, and Google Workspace. Displayed experience with AI across different marketing areas
Communication: Well-developed oral and written communication skills are essential
Preferred
Advanced Education: Master's degree in Marketing, Business Administration (MBA), or a related field preferred
Category or Segment Ownership: Prior experience owning a category, segment, or portfolio strategy within a B2B environment
Data-Driven Mindset: Advanced experience leveraging analytics, dashboards, and performance metrics to optimize marketing effectiveness and ROI
Change & Innovation Leadership: Experience leading new initiatives, piloting innovative marketing approaches, or launching new services/products
Category Experience: Experience supporting relevant market segments within the food industry, such as dietary supplements and other strategic categories (e.g., pet food, dairy, ingredients)
Benefits
Comprehensive medical, dental, and vision insurance plans.
Generous paid time off (PTO) package to support work-life balance following state and local ordinances.
Optional 401(k) plan with employer matching contributions.
Company
Mérieux NutriSciences - North America
Mérieux NutriSciences is a global food safety and quality partner — offering testing, labeling, auditing, consulting, sensory, training and research services to the food & nutrition industry.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Jessie Trierweiler
Human Resources Business Partner
Recent News
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