Urban Pathways · 12 hours ago
Director of Marketing and Communications
Development, New York, NY, US
Full-time
Hybrid
Director/Executive
$106K/yr - $143K/yr
7+ years expUrban Pathways is an organization dedicated to supporting New York City’s vulnerable residents and empowering them to redefine their narratives. They are seeking a Director of Marketing & Communications who will be responsible for developing and executing integrated communications strategies to enhance fundraising, public awareness, and organizational impact.
Health CareHomeless ShelterNon Profit
Responsibilities
Develop and lead an annual and multi-year marketing and communications strategy aligned with organizational priorities, fundraising goals, and policy initiatives
Establish clear KPIs and proactively recommend adjustments to KPIs and overall strategy to the Chief Development & Communications Officer (CD&CO) as needed
Serve as a strategic advisor to the CEO and CD&CO on brand positioning, messaging, reputation management, and external communications
Participate in contributing to organization-wide planning, decision-making, and growth strategies
Oversee Urban Pathways’ brand identity and ensure consistency across all communications, including digital platforms, print materials, events, and media
Lead storytelling efforts that elevate client outcomes, program impact, and organizational vision
Represent Urban Pathways externally at events, convenings, and media opportunities, as appropriate
Partner closely with the Director of Development to align communications strategies with donor acquisition, stewardship, and campaign goals
Develop campaign messaging, donor-facing materials, and executive communications in support of major gifts, corporate and foundation relations, and special events
Create board and volunteer ambassador tools, including talking points, presentations, and outreach materials
Directly manage and mentor marketing and communications staff and consultants, setting clear goals, providing performance feedback, and supporting professional development
Build scalable systems, workflows, and tools to support organizational growth and increased fundraising and advocacy activity
Oversee digital strategy including website, email marketing, and social media platforms
Manage media relations and external content distribution
Track and analyze communications performance metrics (engagement, reach, visibility) and translate insights into strategic recommendations for leadership
Qualification
Required
Bachelor's Degree required, advanced degree preferred
7–10 years of progressively responsible marketing and communications experience, preferably in nonprofit or mission-driven organizations
Demonstrated experience leading teams and managing cross-functional initiatives
Proven ability to develop and execute strategic communications plans that support fundraising, advocacy, or organizational growth
Strong writing, storytelling, and messaging skills for diverse audiences
Experience working with senior leadership and boards of directors
Strong strategic thinking, analytical and rapid problem-solving skills
Able to demonstrate independent decision-making and project management skills, including keen attention to detail and big picture
Comfort building relationships and collaborating with colleagues across teams and program sites
Ability to work effectively with multiple stakeholders (e.g. funders, employers, colleagues)
Experience building and integrating a brand across an organization – messaging, graphics, collateral, advertising, website, and social media
Highly proficient with technology; eager and capable of learning new software and systems as necessary
Commitment to Urban Pathways' mission, vision, and values
Willingness to work a flexible schedule including some evenings and weekends
Ability to sit, stand, walk, bend, stoop, push, pull, lift (up to 25 lbs.)
Desire to perform the essential functions of this job
Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions
Comfortable with using public transportation to travel to and from various programs sites
Benefits
Healthcare Coverage: Medical, dental, and vision insurance plans to keep you and your family in good health.
Retirement Savings: A 403(b) plan and a 401(a) with employer annual contribution to help you plan for a secure financial future.
Paid Time Off: Generous paid time off, including vacation, holidays, and personal days.
Professional Development: Opportunities for continuous learning and professional development to enhance your skills and advance your career.
Flexible Work Arrangements: Work-life balance is important to us, and we offer flexible work arrangements to accommodate your needs.
Wellness Programs: Employee wellness programs, including fitness initiatives and mental health support.
Employee Assistance Program (EAP): Confidential counseling and support services for personal or work-related issues.
Employee Recognition: Recognition programs to celebrate and reward outstanding contributions.
Company
Urban Pathways
Urban Pathways provides homeless street outreach.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Bob McPhillips
Chief Financial Officer
Mark Hurwitz
Chief Operating Officer
Recent News
2025-03-17
Company data provided by crunchbase