Rippling · 22 hours ago
Senior Demand Generation Manager, Expansion
San Francisco, CA
Full-time
Hybrid
Senior Level
$126K/yr - $210K/yr
6+ years expRippling is a company that provides a unified platform for HR, IT, and Finance solutions. The Senior Demand Generation Manager will drive cross-sell pipeline initiatives and optimize marketing campaigns to enhance customer engagement and revenue growth.
EmploymentHuman Resources
Responsibilities
Own & execute demand generation campaigns from concept to analysis, including copywriting, audience targeting, content creation, sales enablement, and performance tracking
Write email nurture drips, run in-app and paid advertising to educate customers around products and thematic topics
Partner with product, growth, and data teams to identify lead firmographic and behavioral triggers, map journeys, and build personalized nurture streams that increase activation and retention
Collaborate cross-functionally with other teams, including sales, growth, marketing operations, analytics, product marketing, content marketing and brand marketing to execute your campaigns
Analyze performance across touchpoints and identify areas to optimize. Shift resources to what’s working, test new ideas quickly, and scale what moves the needle
Serve as the connective tissue across marketing, product-led growth, and sales—ensuring messaging, timing, and experience are aligned across the customer lifecycle
Qualification
Required
6+ years of experience in lifecycle, growth, or demand marketing roles at high-growth B2B SaaS companies
Proven track record of using demand generation marketing to improve activation, retention, and customer LTV
Customer obsession that you translate into punchy, specific copy
Deep expertise in marketing automation, journey building, A/B testing, and customer segmentation
Clear, concise communicator with the ability to work across teams and influence stakeholders at all levels
Analytical mindset—you can parse complex data, spot opportunities, and act on them quickly
Data-driven decision-making—experience analyzing datasets in Excel or SQL to draw insights and measure impact
Strong project management abilities—balancing multiple initiatives while collaborating across teams like growth, sales, marketing ops, and brand
Comfortable operating in a fast-paced environment—you're energized by experimentation and rapid iteration
Preferred
Bonus points for previous close collaboration with sales teams
PLG or B2C lifecycle demand-gen/growth experience using usage signal to drive pipeline is a plus
Benefits
Competitive salary
Benefits
Equity
Company
Rippling
Rippling is a workforce management platform that unifies HR, IT, and finance operations into a single system.
1001-5000 employees
H1B Sponsorship
Rippling has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (42)
2023 (70)
2022 (81)
2021 (33)
2020 (6)
Funding
Current Stage
Late StageTotal Funding
$2.44BKey Investors
CoatueGreenoaksFounders Fund
2025-05-09Series G· $450M
2024-04-22Series F· $200M
2024-04-22Secondary Market· $590M
Leadership Team
Albert Strasheim
Chief Technology Officer
Adil Syed
CFO
Recent News
2026-01-24
initialized.com
2026-01-21
Company data provided by crunchbase