OAKBERRY USA · 14 hours ago
Digital Manager
Miami, FL
Full-time
Onsite
Mid, Senior LevelOAKBERRY USA is a healthy hub delivering superfood menu items and is seeking a Digital Manager to lead their digital growth in the U.S. market. The role involves owning the digital customer journey, executing digital strategies for customer acquisition and retention, and collaborating with various teams to enhance customer experiences.
Food & Beverages
Responsibilities
Develop, lead and execute the digital sales strategy for the U.S. market, focusing on consistent customer acquisition and revenue growth
Design and execute customer acquisition strategies for the loyalty program, expanding an active and engaged customer base
Develop and optimize CRM initiatives aimed at increasing RFV (Recency, Frequency, Value) and LTV, leveraging customer data and behavioral insights
Own and optimize the brand’s first-party digital channels (•Thanx•), ensuring UI/UX (integration with OLO), content, and visuals are continuously improved to maximize conversion, engagement, and retention while maintaining brand consistency
Plan and execute multichannel customer journeys, including push notifications, email, SMS, in-app communications, coupons, and personalized campaigns
Actively manage the relationship with all food delivery aggregators (DoorDash, Uber Eats, and Grubhub), leading: Promotional calendar, Commercial negotiations, Visibility and performance initiatives, Sell-out, ROI, and profitability analysis
Collaborate closely with Marketing, Technology, Operations, and Franchise teams to ensure consistent execution across stores
Monitor and analyze digital performance metrics, driving continuous data-driven optimization
Stay up to date with digital, CRM, and food delivery trends in the U.S. market
Qualification
Required
Previous experience in Digital, CRM, and Growth, preferably within food/retail
Knowledge and ability to manage platforms such as Thanx, Olo, and MOMOS, supporting loyalty, digital ordering, and customer engagement initiatives
Hands-on experience with delivery marketplaces
Strong analytical skills with a clear focus on business and performance metrics
Strategic, hands-on profile with a strong results-driven mindset
Preferred
Experience with CRM and CDP platforms
Strong understanding of: Customer segmentation, Automated journeys, Behavior-based campaigns, A/B testing, LTV, churn, and retention
Knowledge of performance marketing and digital channels, including: Push notifications, Email marketing, Paid media (Meta, Google, App Campaigns – strategic oversight), Media and CRM integration
Ability to read, analyze, and interpret dashboards and KPIs, turning data into actionable insights
Benefits
Health, Dental, Vision insurance
Paid PTO
Company
OAKBERRY USA
Founded in Brazil in 2016 by Georgios Frangulis and Renato Haidar, OAKBERRY was created with the vision of building a superfood hub brand that is not only delicious, easy to enjoy, and fun to eat but also accessible to everyone.
Founded in 2019
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase