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YouTube · 7 hours ago

Artist Marketing Manager, YouTube Marketing

San Bruno, CA

Full-time

Onsite

Senior Level

$137K/yr - $201K/yr

6+ years exp

YouTube is seeking an Artist Marketing Manager to lead product marketing strategies and campaigns for artist products and tools. The role involves understanding trends in the global Music Industry and collaborating with cross-functional teams to develop solutions that enhance artist engagement on the platform.

InternetMusicVideo

Growth Opportunities

H1B Sponsor Likely

Responsibilities

Define the roadmap, go-to-market plan and growth strategies for our suite of artist products and tools. Solve and turn industry-wide problems into compelling insights

Develop positioning, messaging and build proof points to communicate YouTube’s value to the Music Industry through scaled and high-touch communications

Support product development, own all product launch plans for our priority products and help the team prioritize improvements to the platform for artists and their teams

Manage collaboration with executive cross-functional stakeholders and executives from the Music team (i.e. Product, Engineers, UX, Partnerships)

Track, distill and optimize performance of product launches via data analysis and experimentation to optimize campaigns for greatest impact

Qualification

Marketing in music industryProduct marketing B2BCross-functional project managementConsultingBusiness analysisData visualization skillsCritical thinkingInitiative

Required

Bachelor's degree or equivalent practical experience

6 years of experience in marketing fields related to the music industry (e.g., music labels, digital streaming platforms etc.)

Experience in product marketing for business-to-business (B2B) audiences

Experience managing cross-functional or cross-team projects

Preferred

Experience in a consulting or business analyst role fields related to music

Experience in coding with analysis and data visualization skills

Ability to take initiative and comfortable dealing with minimal guidance

Ability to think critically about the Music Industry and apply real-world insights to the work itself

Benefits

Bonus

Equity

Benefits

Company

YouTube

Glassdoor4.4

YouTube is a platform for sharing and watching videos, including movies, music clips, and amateur content.

Founded in 2005

San Bruno, California, USA

1001-5000 employees

https://www.youtube.com

H1B Sponsorship

YouTube has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (8763)

2024 (8872)

2023 (9682)

2022 (11626)

2021 (9109)

2020 (9785)

Funding

Current Stage

Late Stage

Total Funding

$11.5M

Key Investors

Sequoia Capital

2006-10-01Acquired

2006-03-30Series Unknown· $8M

2005-11-01Series A· $3.5M

Leadership Team

Neal Mohan

CEO

Angela Courtin

Vice President, YouTube Marketing Brand, Creative, Culture & Media

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Company data provided by crunchbase