Mutual of Omaha Mortgage · 23 hours ago
Marketing Strategist
Irvine, CA
Full-time
Hybrid
Senior Level
5+ years expMutual of Omaha Mortgage is an established mortgage lender seeking a Marketing Strategist to lead and evolve their digital marketing strategy across SEO, Online Reputation Management, and marketing automation. The role involves setting direction, managing execution, and leading a team to deliver measurable results while ensuring compliance with regulatory standards.
BankingFinanceFinancial ServicesMortgage
Responsibilities
Own the strategic roadmap for SEO, ORM, and marketing automation
Proactively identify opportunities to improve performance, efficiency, and scalability
Translate business objectives into clear priorities, KPIs, and execution plans
Lead, mentor, and hold accountable internal team members and external partners
Develop and oversee enterprise-grade SEO strategy (technical, on-page, off-page, and content)
Guide keyword and competitive research aligned with mortgage borrower intent
Improve organic visibility through site optimization, content strategy, and governance
Monitor algorithm changes and industry trends; recommend data-driven adjustments
Own SEO reporting, insights, and continuous optimization
Lead ORM strategy to protect and strengthen brand credibility at scale
Establish structured monitoring, response, and review-generation processes
Ensure ORM efforts align with compliance, brand, and governance standards
Address reputational risks through ethical, sustainable visibility strategies
Serve as the marketing owner of marketing automation systems & platforms
Ensure data integrity, reporting accuracy, and clear lifecycle visibility
Design and optimize marketing automation workflows integrated with Salesforce
Evaluate, select, and manage marketing automation platforms as business needs evolve
Build scalable frameworks for segmentation, nurturing, and performance tracking
Apply strong knowledge of mortgage products, borrower journeys, and regulations
Ensure all marketing strategy and execution meet regulatory and compliance requirements
Balance innovation with risk management and operational discipline
Qualification
Required
5+ years of experience in digital marketing strategy
Demonstrated expertise in SEO, ORM, and marketing automation
Strong hands-on experience with Salesforce CRM
Experience integrating marketing automation platforms with Salesforce
Mortgage or financial services industry experience (required)
Experience managing people and/or external partners
Analytical, structured, and metrics-driven approach
Comfortable operating in regulated, enterprise environments
Company
Mutual of Omaha Mortgage
Mutual of Omaha Mortgage specializes in sales, training, marketing and mortgage advisory services.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Torrey Larsen
Executive Vice President
Recent News
2025-10-07
2025-10-04
Company data provided by crunchbase