USA TODAY Co., Inc. · 16 hours ago
Director, Consumer Engagement and Retention Strategy
United States
Full-time
Remote
Director/Executive
$130K/yr - $140K/yr
10+ years expUSA TODAY Co., Inc. is a diversified media company dedicated to empowering and enriching communities. The Director of Consumer Engagement and Retention Strategy leads strategies to drive consumer engagement, reduce churn, and grow lifetime value across all products, while managing a team and collaborating with various departments.
Newspapers
Responsibilities
Set the strategic vision and roadmap for enterprise-wide consumer engagement and retention initiatives across national and local products
Lead and mentor a high-performing team responsible for engagement and retention programs, fostering a culture of innovation, collaboration, and measurable impact
Develop holistic lifecycle strategies that drive early engagement, habit formation, and sustained value throughout the consumer journey, from onboarding to renewal and winback
Leverage segmentation, behavioral data, and predictive modeling to design personalized journeys and interventions that increase engagement and reduce churn
Integrate AI and machine learning tools to enhance personalization, predict consumer behavior, and improve efficiency across lifecycle programs, using automation, generative insights, and predictive analytics to drive higher impact at scale
Oversee test-and-learn frameworks for both engagement and retention programs, ensuring scalable insights and optimization across channels
Partner cross-functionally with analytics, product, content, marketing operations, and customer service teams to align on strategy, KPIs, and execution
Champion a data-driven approach, using insights from LTV models, churn propensity, and user behavior to prioritize opportunities and guide decision-making
Communicate strategy, results, and learnings clearly to executives and key stakeholders, driving alignment and visibility into lifecycle performance
Serve as a thought leader in subscription lifecycle best practices, staying ahead of industry trends in engagement, retention, and personalization
Ensure that engagement and retention strategies reinforce USA TODAY Co.’s consumer value proposition, deepening loyalty and improving long-term profitability
Qualification
Required
Bachelor's degree required; advanced degree (MBA or related) preferred
10+ years of experience in lifecycle marketing and retention and engagement strategy for subscription-based or digital-first businesses
Proven success in developing and scaling multi-channel engagement and retention programs that deliver measurable improvements in consumer LTV
Demonstrated fluency with marketing technology ecosystems (e.g., Salesforce Marketing Cloud, Braze, CDP, CRM platforms) and personalization at scale
Strong analytical and data literacy, with experience using tools such as Tableau, GA4, and Excel to inform strategy and performance measurement
Exceptional cross-functional leadership skills with the ability to influence, align, and drive outcomes across diverse teams and stakeholders
Excellent communication and storytelling skills, able to translate complex insights into clear strategic recommendations
Passion for consumer behavior, data-driven experimentation, and developing lifecycle strategies that balance growth and retention
High integrity, accountability, and commitment to innovation and excellence
Preferred
advanced degree (MBA or related) preferred
Company
USA TODAY Co., Inc.
USA TODAY Co., Inc.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Michelle Crossman
Manager of Columbus Magazines Group- Columbus Monthly, Columbus CEO, Columbus Weddings
Mike Reed
Chairman / CEO
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