Cash App · 17 hours ago
Brand Strategy & Marketing Lead
United States
Full-time
Remote
Senior Level, Lead/Staff
$198K/yr - $297K/yr
12+ years expCash App is a financial technology company seeking a Brand Marketing Strategy Lead to define and steward its brand strategy. This role is responsible for ensuring cohesive marketing efforts across products and initiatives while connecting with broader Block-wide strategies.
BitcoinCryptocurrencyE-CommerceFinancial ServicesMobile Payments
Responsibilities
Define and evolve the brand positioning, narrative, and message architecture for Cash App and Afterpay
Establish the strategic principles that guide how our brands show up across products, campaigns, and moments. Create clarity on who we are for, what we stand for, and why we matter — in ways teams can consistently apply
Ensure cohesion across marketing efforts, aligning campaigns, launches, partnerships, and storytelling to a unified brand strategy
Develop strategic frameworks for storytelling choices, including: When to lead with Cash App products; When to tell stories through partners, creators, or ecosystems; How to evaluate the brand value of each approach
Partner with Product Marketing to ensure brand strategy reflects product truth and customer value
Work closely with Creative Strategy to provide strategic inputs, guardrails, and context for creative development
Partner with Integrated Marketing to ensure brand strategy is consistently and effectively activated across campaigns
Act as a senior strategic voice who brings clarity, alignment, and judgment to complex decisions
Maximize the value of Block-wide initiatives (e.g., financial education, bi-annual product releases, partnerships) by: Determining when and how they meaningfully support Cash App and Afterpay’s consumer brands; Ensuring consumer brand priorities remain clear and protected
Provide guidance on how consumer brands plug into broader moments — without absorbing ownership of Block-wide brand strategy
Define frameworks for measuring long-term brand health, relevance, and differentiation
Partner with Insights and Analytics teams to translate qualitative and quantitative signals into strategic adjustments
Ensure brand strategy evolves with cultural shifts, product innovation, and customer needs
Qualification
Required
12+ years of experience in brand strategy, marketing strategy, or strategic planning roles
Proven experience defining brand strategy within complex, multi-product consumer organizations
Exceptional strategic thinker with clear judgment and strong storytelling instincts
Comfortable leading through influence, not execution or headcount
Able to balance long-term brand equity with near-term business realities
Benefits
Remote work
Medical insurance
Flexible time off
Retirement savings plans
Modern family planning
Company
Cash App
Cash App is a mobile payment service that allows users to send, receive, and store money. It is a sub-organization of Block.
1001-5000 employees
H1B Sponsorship
Cash App has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (257)
2024 (253)
2023 (260)
2022 (297)
Funding
Current Stage
Late StageTotal Funding
$10M2018-04-04Pre Seed· $10M
Leadership Team
Luis O.
Chief Executive Officer, Cash App Investing
OWEN JENNINGS (OBJ)
Chief Operating Officer
Recent News
Android Headlines
2025-12-05
Company data provided by crunchbase