PopSockets · 20 hours ago
Marketing Operations & Analytics Manager - Contract
Boulder, CO
Contract
Hybrid
Mid Level
4+ years expPopSockets is a global digital-lifestyle company that sells empowering products to improve people’s digital lives. The Marketing Operations & Analytics Manager will coordinate marketing initiatives, manage budgets, and optimize processes to enhance marketing performance and efficiency.
Manufacturing
Responsibilities
Own and lead comprehensive packaging audit to ensure all graphics meet brand standards, regulatory requirements, and retailer guidelines across all SKUs
Serve as the central point of contact for packaging graphics, maintaining clear documentation, version control, and status reporting
Identify gaps, risks, and improvement opportunities within packaging graphics workflows and drive process enhancements to increase efficiency and accuracy
Own and administer the marketing DAM, ensuring assets are organized, discoverable, up-to-date, and consistently governed
Train team on DAM best practices and drive adoption across the organization
Develop governance standards and systems to maintain asset quality and accessibility
Support management of the marketing operations budget, including tracking spending, forecasting, and reconciling plans
Create clear reporting and visibility for Marketing and Finance leadership
Partner with Finance to ensure accurate budget planning and tracking
Design, document, and continuously improve end-to-end marketing workflows (intake, prioritization, planning, execution, approvals, and launch)
Establish clear milestones, timelines, and SLAs to reduce friction and increase productivity
Identify process bottlenecks and implement solutions that streamline execution
Define operational KPIs and success metrics for marketing execution
Build dashboards and reporting that provide clarity on performance and progress
Ensure data consistency across tools and translate findings into actionable insights
Manage relationships with external vendors and agencies and own contracts and SOWs
Ensure agencies align with internal processes and timeline requirements
Track external spend against overall Marketing budget
Qualification
Required
4–5 years of experience in marketing operations, marketing analytics, or a related function
Proven experience owning and improving end-to-end marketing processes, workflows, and governance models
Hands-on experience managing marketing performance reporting, dashboards, and KPI frameworks
Strong analytical skills with the ability to translate data into actionable insights and recommendations
Experience working with marketing technology stacks (e.g., CRM, marketing automation, DAM, project management, analytics tools)
Demonstrated ability to manage and forecast marketing budgets, track spend, and partner effectively with Finance
Comfort working with data across multiple sources, ensuring consistency, accuracy, and reliability
Excellent organizational skills and attention to detail
Strong communication and collaboration skills with ability to work effectively across functions
Self-starter with ability to work independently and manage multiple priorities simultaneously
Ability to hit the ground running and make an immediate impact in a temporary role
Company
PopSockets
PopSockets designs, manufactures and sells innovative products that merge function with self-expression.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$0.36M2017-01-01Series Unknown
2014-04-28Pre Seed· $0.36M
Leadership Team
Jiayu Lin
Chief Executive Officer
David Barnett
Founder & Chairman of the Board
Recent News
Company data provided by crunchbase