MGA Entertainment · 7 hours ago
Media Manager
MGA Entertainment is looking for a detail-oriented and proactive Media Manager to support the planning, buying, and execution of media campaigns for their award-winning portfolio of brands. The role focuses on daily management of media placements and ensuring campaigns effectively reach their target audiences across various channels.
Responsibilities
Assist in the development and execution of customized media plans for MGA brands
Apply audience insights and market trends to help build diverse media mixes that reach core audiences
Coordinate with Brand Teams to ensure media schedules align with specific marketing initiatives and timelines
Manage media purchases and placements across digital (YouTube, CTV, programmatic, gaming), social, TV, and OOH
Maintain relationships with media vendors to ensure the delivery of scheduled placements and added-value opportunities
Monitor daily budget pacing to ensure efficient allocation of resources
Directly oversee the day-to-day execution of campaigns to ensure seamless delivery
Collaborate with the in-house Data Analyst to track performance and implement real-time optimizations
Prepare post-campaign reports and performance summaries for stakeholders
Coordinate with Creative and PR teams to ensure assets are delivered and integrated correctly into media placements
Work with Social Media leads to support campaign amplification
Provide necessary media documentation to Sales Teams for retail activations
Qualification
Required
Bachelor's degree in Marketing, Advertising, Communications, or a related field
4–6 years of experience in media planning and buying
Strong knowledge of digital channels and experience with traditional media like TV or OOH
Proficient in media analytics tools such as Google Analytics or Nielsen
Excellent organizational skills with the ability to manage multiple campaign timelines simultaneously
Company
MGA Entertainment
MGA Entertainment is a manufacturer of children's toys and entertainment products founded in 1979.
Funding
Current Stage
Late StageRecent News
GlobeNewswire
2026-01-23
Global Cosmetics News
2025-12-30
Company data provided by crunchbase