Newell Brands · 1 day ago
Assistant Manager, Digital Marketing
Hoboken, New Jersey, US
Full-time
Hybrid
Entry, Mid Level
1+ years expNewell Brands is a leading consumer products company with a portfolio of iconic brands such as Graco and Rubbermaid. They are seeking an Assistant Manager, Digital Marketing to support the execution of retail media campaigns and collaborate with cross-functional teams to achieve business goals.
Consumer Goods
Responsibilities
Assist in planning and executing retail media campaigns across platforms associated with Office Depot and Staples, including sponsored search, display ads and other retailer-specific advertising tools
Ensure campaigns are aligned with overall brand strategies and promotional calendars
Work with internal teams and external partners to support development of creative assets and messaging that resonate with target audiences
Track campaign performance metrics, including impressions, clicks, conversion rates, ROAS and sales lift and ensure campaigns are meeting objectives
Provide recommendations for adjustments to targeting, budgets, and creative assets to improve performance
Collaborate with retail partners to test and implement new ad formats and strategies
Partner with Brand Marketing, Sales and others to align retail media campaigns with broader marketing and sales initiatives
Generate reports on campaign performance, highlighting key trends and actionable insights
Analyze data to identify opportunities for growth and optimization across retail media platforms
Share learnings and best practices with internal teams to inform future strategies
Stay up to date on changes to retail media platforms, tools, and best practices for Office Depot, Staples and other office supply retailers
Proactively research industry trends and competitive activity to identify new opportunities for innovation
Qualification
Required
Bachelor's degree in Marketing, Business, or a related field
1-3 years of experience in digital marketing, eCommerce, retail media, or a related role
Familiarity with retail media platforms and tactics, such as sponsored search, display advertising, and audience targeting
Strong analytical skills with the ability to interpret data and provide actionable recommendations
Detail-oriented and highly organized, with the ability to manage multiple campaigns simultaneously
Excellent communication and collaboration skills to work effectively with internal teams and external partners
Proficiency in Excel and other reporting tools
Preferred
Experience working with Office Depot, Staples, or other office supply retailers is a plus
Experience with retail advertising platforms is a plus
Interest in and understanding of the office supplies and writing categories is highly desirable
Company
Newell Brands
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Chris Peterson
President & CEO
Michael McDermott
CEO - Home & Commercial Segment - Newell Brands
Recent News
2026-01-13
2025-12-26
2025-12-25
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