Blue Wheel · 1 day ago
Associate Director of Content (eCommerce Ad Agency)
United States
Full-time
Remote
Lead/Staff, Director/Executive
8+ years expBlue Wheel is an eCommerce ad agency seeking an Associate Director of Content to enhance their creative production capabilities. The role involves overseeing content development, managing vendor relationships, and ensuring that all creative outputs align with client goals and brand standards.
AdvertisingDigital MarketingMarketing
Hiring Manager
Jessica Mosley
Responsibilities
Lead creative production initiatives , managing relationships with production partners, content creators, and vendors to ensure seamless execution across all deliverables
Source, evaluate, and onboard creative vendors and production teams , building a reliable and scalable bench of partners specializing in video, photography, editing, motion graphics and performance-driven creative
Oversee the full production lifecycle from ideation and script development to pre-production planning, on-set management, post-production coordination, and final delivery, ensuring all outputs meet client objectives and agency standards
Represent the voice of the client, consumer, and brand , ensuring creative concepts and executions align with strategic goals, resonate with target audiences, and reflect performance and platform best practices
Oversee the post-production work of projects through QC, client feedback to final deliverables
Lead the development of creative strategies in partnership with internal teams, translating data into compelling creative concepts, narratives, and deliverable plans
Provide expert counsel, guidance, and quality oversight throughout production, ensuring all creative outputs maintain a high bar for storytelling, clarity, craftsmanship, and performance optimization
Draft and refine scripts, outlines, and creative treatments for UGC ads, direct-response content, conceptual videos, lifestyle shoots, organic social content and performance-oriented creative assets
Manage project scopes, timelines, budgets, and resources , ensuring production schedules run smoothly, deliverables are met on time, and vendor output aligns with expectations and financial parameters
Oversee lifestyle, product, and studio shoots as needed , ensuring creative direction is clear, execution is efficient, and final assets meet brand and platform requirements
Help drive creative innovation by exploring emerging tools, technologies, and production methodologies , evaluating their applicability for client needs and agency capabilities
Proactively identify, vet, and build relationships with new creative partners, studios, and production resources , expanding the agency’s network of high-performing vendors and specialists
Maintain a strong, active network of top-tier creators, producers, and production partners , ensuring the agency has access to cutting-edge expertise and talent
Collaborate closely with cross-functional teams (media, strategy, analytics, project management, creative) to ensure all creative aligns with campaign goals and integrates seamlessly into broader marketing initiatives
Support new business, client onboarding, and organic growth initiatives by contributing creative concepts, production recommendations, and vendor insights as needed
Qualification
Required
8–10+ years of experience in creative production, content development, or related creative leadership roles, preferably within an agency, studio, or performance-focused environment
Proven experience managing end-to-end production workflows, including vendor sourcing, pre-production planning, on-set execution, and post-production delivery across video, photography, and performance creative formats
5+ years of direct experience overseeing external creative partners, such as production houses, directors, editors, photographers, and specialized content creators
Demonstrated ability to develop strong POVs and creative strategies, integrating data and platform best practices into compelling content concepts and deliverables
Hands-on experience writing scripts, treatments, or narrative outlines, especially direct-response ads, social-first creative, or video storytelling
Knowledge of key performance metrics, KPIs, ROAS, CTR, CRV, Thumbstop, and how to adapt those learnings into creative solutions
Strong project management and operational skills, with the ability to manage multiple productions, timelines, budgets, and vendor relationships simultaneously
Experience in performance marketing, eCommerce or performance-oriented creative (e.g., UGC ads, DTC campaigns, Amazon/platform-native content) and understanding of how creative drives measurable outcomes
Deep familiarity with production tools, technologies, and emerging creative platforms, with a demonstrated track record of pushing innovation through testing, adoption, and integration of new methodologies
Some network of creative vendors, production partners, freelancers, and specialists, with the ability to identify, vet, and nurture high-performing relationships
Strong leadership and team collaboration abilities, capable of guiding cross-functional partners and influencing without direct authority
Exceptional presentation and communication skills, with the ability to articulate creative rationale, provide strategic counsel, and lead discussions with senior stakeholders
High creative judgment, attention to detail, and a strong sense of brand, ensuring the final product meets or exceeds expectations
Experience navigating fast-paced, high-output environments, with the ability to remain flexible, organized, and decisive under pressure
Preferred
BA/BS/BFA in Film, Art, Media Production, Creative Advertising, Communications, or related field preferred (or equivalent experience)
Experience with consumer brands, including lifestyle, CPG, beauty, skincare, fashion, or home categories, is strongly preferred
Experience using AI platforms and creating prompts (ChatGPT) preferred
Experience with creative generative AI, experimentation, or curiosity in this area a plus
Experience in Review platforms (frame.io, Canva) and project management software (Asana) a plus
Company
Blue Wheel
Blue Wheel is an omni-channel marketing and operational partner delivering excellence in digital commerce -- from click to ship.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Eitan Reshef
Chief Executive Officer
Jonathan McGraw
Chief Operating Officer
Company data provided by crunchbase