The Classic Center · 7 hours ago
Marketing Manager - Visit Athens GA
The Classic Center is looking for a dynamic Marketing Manager to enhance tourism in Athens-Clarke County. The role involves creating compelling content and managing marketing campaigns to attract visitors to the community.
Events
Responsibilities
Position supervises the Athens Restaurant Week intern and reports to the Director of Marketing and Communications
Know the key Athens target audiences and what resonates with them
Ensure that marketing assets align with brand style, and tone
Manage design, placement, and reporting for paid advertising campaigns placed through various vendors
Manage design and production, both in-house and with vendors, of printed and digital collateral
Manage external videographer and photographer shoots
Write and send email blasts to leisure and meeting sales target audiences
Develop and maintain a thorough and well-organized digital assets library
Manage special promotional campaigns such as the annual Athens Restaurant Week each July
Provide back-up social media support to the Communications Manager
Qualification
Required
Bachelor's degree or equivalent experience in marketing, communications, advertising, design or related field
2-3+ years' experience
Demonstrated ability to meet deadlines
Well-developed team skills but can work independently with limited direction from others
Highly organized, efficient and detail-oriented
Proactive approach to problem-solving
Positive community attitude (must love Athens!)
Graphic design experience, including familiarity with tools such as Canva and the Asana project management platform, is a strong plus
Still photography and video shooting and editing abilities a strong plus
Confidence in learning new programs and applications
Insights on the latest marketing trends and best practices
Ability to maintain brand voice