LCMC Health · 2 days ago
Director, Public Relations
New Orleans, LA
Full-time
Onsite
Director/Executive
7+ years expLCMC Health is a community-focused healthcare organization dedicated to providing exceptional care to individuals across Louisiana. The Director of Public Relations is responsible for leading and managing communications strategies that enhance and protect the organization's brand reputation, develop media relations, and manage crisis communications.
Health CareHealth DiagnosticsHospitalMedical
Responsibilities
Directly lead and manage communications strategies and activities that promote, enhance, and protect LCMC Health and its hospitals' brand reputation
Develop, integrate, and implement a broad range of public relations activities relative to the strategic direction and positioning of the system and its leadership
Manage communications around a range of corporate and crisis situations
Build relationships with the media as an ambassador for the system
Manage comprehensive public relations and media relations programs to support strategic goals and system marketing and public relations plans for LCMC Health and its hospitals
Develop and execute strategic communications plans for the system, its hospitals and service lines which contribute to larger system strategy plan
Communicate the system mission and vision to the media through an ongoing media relations program
Develop and disseminate news, feature and photo releases, proactive and reactive media contacts and crisis communications
Provide public relations counsel, editorial services and crisis planning/response for key strategic initiatives, programs, special projects, events and/or breaking news or potential crises
Qualification
Required
7 years of experience in a public relations or related position. (Written samples and/or work portfolio will be requested.)
Experience leading Public Relations strategies and priorities, including elevating the reputation of an organization and its leadership. Includes targeted thought leadership and identifying and placing reputation-building placements and opportunities (speaking, events, and writing)
Experience in healthcare marketing communications
Bachelor's Degree in public relations, marketing, journalism or a related field
Preferred
Previous experience in crisis communications, including issues preparedness and handling live crisis response for both internal and external audiences
Previous experience pitching, crafting, and placing content externally through guest blogging or op-ed development and experience with event management and sponsorships
Previous experience writing news releases, features stories, photo releases, and story pitches to appropriate media
Master's Degree
Company
LCMC Health
LCMC Health is a provider of hospitals, medical centers & health centers for healthcare, medical diagnostics and treatment.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Greg Feirn
CEO
Recent News
New Orleans CityBusiness
2025-12-27
2025-12-03
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