Terminal X · 1 day ago
Content Lead - AI Growth (New York)
New York, NY
Full-time
Onsite
New Grad, Entry Level
$80K/yr - $100K/yr
0+ years expTerminal X is a fast-growing fintech startup focused on building AI agents for finance, transitioning from serving hedge funds to individual investors. They are seeking a Content Lead to develop their brand and content strategy, create engaging multimedia content, and run multi-channel marketing campaigns to enhance consumer awareness and engagement.
Artificial Intelligence (AI)Financial ServicesInformation TechnologyMachine Learning
Responsibilities
Produce high-quality short-form video content (TikTok, Instagram Reels, YouTube Shorts, X/Twitter)
Edit launch videos, product demos, and brand storytelling content
Write compelling copy for ads, emails, landing pages, and social posts
Design campaign assets or work with freelance designers to bring ideas to life
Run social media campaigns (Meta, Google Ads, TikTok Ads, Reddit, etc.)
Build and optimize email marketing campaigns for launches, nurture sequences, and retention
Experiment with emerging channels and unconventional tactics (think: subway ads, podcast sponsorships, influencer partnerships)
Track performance metrics, run A/B tests, and iterate based on data
Define Terminal X's consumer brand identity and messaging
Create content strategies that drive awareness, engagement, and conversions
Develop SEO-optimized content to increase organic visibility
Build and manage relationships with content creators, freelancers, and agencies as needed
Qualification
Required
Recent grad (0-3 years) or currently pursuing a degree in Marketing, Communications, Business, or related field
Proven track record of running campaigns - ideally you've already launched something (side hustle, creator account, campus campaigns, internships)
Hands-on experience with video editing (CapCut, Premiere Pro, Final Cut, or similar)
Portfolio demonstrating short-form content, campaign work, or brand projects
Strong copywriting skills - you can explain complex topics simply and compellingly
Proficiency with marketing tools: social media platforms, basic ad managers, email marketing tools, analytics
Understanding of SEO fundamentals and content optimization
Preferred
Experience in fintech, SaaS, or B2B-to-consumer transitions
Prior experience managing small budgets and reporting on ROI/CAC
Familiarity with AI tools (ChatGPT, Claude, Midjourney, etc.) for content creation
Active presence on social media with demonstrated audience engagement
Basic design skills (Figma, Canva) or motion graphics experience
Experience with growth hacking, performance marketing, or conversion optimization
Benefits
Direct mentorship from founders who've scaled fintech products
Real budget to experiment across channels and learn what works
Opportunity to build and lead a marketing team as we grow
Company
Terminal X
We are building Finance Superintelligence.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$9.4M2024-03-01Seed· $6.2M
2022-08-18Pre Seed· $3.2M
Leadership Team
Kibeom Kim
CTO
Company data provided by crunchbase