Liquid I.V. · 4 hours ago
Senior Manager, Retention
United States
Full-time
Remote
Senior Level, Lead/Staff
$126K/yr - $189K/yr
8+ years expLiquid I.V. is a company focused on developing transformative hydration solutions, and they are seeking a Senior Manager, Retention to define and execute their customer retention strategy. This role involves owning the customer lifecycle to reduce churn and increase customer lifetime value, while collaborating with various teams to enhance the customer journey.
Food and BeverageHealth CareNutritionWellness
No H1B
Responsibilities
Develop and execute comprehensive retention and lifecycle strategies to grow recurring revenue, increase purchase frequency, and reduce churn
Own the end-to-end customer lifecycle, including onboarding, engagement, loyalty, upsell/cross-sell, and win-back programs
Establish and govern customer contact strategies across retention channels, ensuring optimal frequency, prioritization, deliverability, compliance, and customer experience
Design, optimize, and scale customer journeys across email, SMS, direct mail, and loyalty programs to grow the CRM database and first-party data
Advance personalization and experimentation across lifecycle programs by leveraging behavioral, transactional, and predictive data, and optimizing through A/B and multivariate testing
Partner cross-functionally with Acquisition and Web teams to ensure retention strategies support high-quality customer acquisition and long-term value across evergreen campaigns and key moments
Own retention campaign performance and measurement, tracking KPIs such as churn, subscription renewal rates, engagement, AOV, and LTV, and delivering insights and recommendations in partnership with Analytics
Develop and execute win-back, upsell, and cross-sell programs to drive reactivation and increase AOV and LTV
Own and evolve the customer loyalty program to drive subscriber engagement and repeat purchase
Manage retention-related MarTech and agency partnerships, including evaluation, onboarding, and ongoing optimization
Stay current on industry trends and emerging technologies in subscription retention, continuously testing and integrating innovative approaches
Coach, mentor, and develop team members while fostering a collaborative, high-performing, and results-driven culture
Qualification
Required
8+ years of experience in retention, lifecycle marketing, CRM, or digital marketing within a D2C or subscription-based eCommerce environment
Proven track record of designing and executing retention strategies that increase LTV and reduce churn
Deep expertise in customer journey mapping and delivering personalized, multi-channel lifecycle experiences across email, SMS, and loyalty programs
Strong analytical and strategic thinking skills with a data-driven approach to understanding customer behavior and optimizing performance
Experience with CRM platforms (e.g., Klaviyo, Attentive) and loyalty platforms (e.g., Yotpo); experience with CDPs (e.g., Segment) preferred
Demonstrated success leading experimentation and personalization initiatives
Experience managing vendors, agencies, and MarTech partners
Ability to lead and influence cross-functional teams across Acquisition, Web Operations, Marketing, Analytics, and Customer Experience
Excellent communication, leadership, and stakeholder management skills
Strong knowledge of subscription retention best practices with the ability to operate both strategically and tactically in a fast-paced, high-growth environment
Strong ability to coach, grow talent, understanding of training and development programs, performance management, and building capabilities within the team for both short and long-term career growth
Benefits
100% company-paid medical, dental and vision insurance for employees (PPO, HMO and Kaiser options).
A 401k plan with company match, short and long-term disability coverage.
A generous PTO and sick policy that includes 13+ paid annual holidays.
Wellness classes (fitness, mental health, nutrition, finance, etc.).
An Employee Assistance Program, including membership for guided meditation for all employees.
Monthly tech and wellness reimbursement.
An infinite supply of Liquid I.V. for endless hydration!
Company
Liquid I.V.
Liquid I.V. is a functional hydration company based in Los Angeles, CA. Acquired by Unilever in 2020, Liquid I.V.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$10MKey Investors
CircleUp
2020-09-01Acquired
2019-07-23Series Unknown· $5M
2018-08-28Series B· $5M
Leadership Team
Patricia Hart Almeida
Chief Operating Officer
Brandin Cohen
Founder
Recent News
Media Post
2025-12-04
2025-12-03
Liquid I.V. Canada
2025-12-03
Company data provided by crunchbase