Pyramid Consulting, Inc · 8 hours ago
Marketing Associate IV
United States
Contract
Remote
Mid Level
$80/hr - $81/hrPyramid Consulting, Inc. is a leading IT Industry company, and they are seeking a Marketing Associate IV for a 12+ month contract opportunity. The role involves crafting and implementing advanced lifecycle strategies, driving growth marketing initiatives, and collaborating cross-functionally to enhance customer experiences.
ConsultingInformation TechnologyLegalProfessional ServicesSoftwareStaffing Agency
Responsibilities
Work closely with product marketing, go-to-market teams, analytics, and finance Critically evaluate and size impact of addressing business problems with segments, audiences and cohorts and the potential impact of various strategies
Craft and implement advanced lifecycle strategies, across various channels like email, SMS, push notifications, in-product, and landing pages, using segmentation techniques such as cohort age, behavioral scoring, product engagement, and AI/ML-informed intent signals
Apply data-driven insights and predictive models to enhance customer experiences and maximize customer retention
Drive attach, upgrade, retention and trial conversion strategies
Implement gamification best practices to boost product adoption, develop habit loops, and increase engagement across different lifecycle stages
Build detailed program schedules - from project kick off, campaign development, Q/A, legal review, to deployment and results tracking. All while managing stakeholder expectations and communicating out project timelines
Work cross-functionally with product marketing, engineering, data and marketing operations, analytics, creative, and legal teams to spearhead initiatives, without direct reports, in order to optimize the omni-channel end-to-end customer experience
Identify the key performance indicators to measure success, both leading and lagging indicators, including: revenue impact, ROI, retention, and customer growth
Recommend test plans to measure incremental lift for customer growth, onboarding, trial conversion, and retention strategies, including A/B testing
Analyze results along with analysts and recommend optimization opportunities
Write creative briefs
Manage creative development with content and visual designers and developers. Solicit legal approval for marketing assets
Partner with the Marketing Operations team to document requirements to bring strategies to the launch phase
Launch full-scale programmatic campaigns, involving hands-on tasks such as copywriting, journey mapping, and flow quality assurance
Qualification
Required
Drive growth marketing, lifecycle marketing, and personalization initiatives leveraging advanced analytics and AI including ML, gen AI, recommendation systems, etc.) and marketing & sales technologies for SaaS products
Breadth of knowledge across all areas of CRM marketing channels (e.g., email marketing, push notifications, SMS, in product display ads) with depth and hands-on experience in at least one
Deliver AI-driven marketing solutions with strong command of different types of model techniques such as propensity models, AI/ML models or generative AI and applying them to impactful marketing use cases
Use Google Docs, Google Sheets, Google Slides and digital canvases such as Miro or Mural to facilitate verbal, written and visual presentation
Use reporting dashboards including Tableau, Amplitude
Leverage Project Management software such as Quick base, Workfront, Asana, or Jira to organize, track, and manage projects
BA / BS degree is required. Confirmed with Hiring Manager. Candidates must have a Degree
Preferred
Bachelor's degree in Business or Marketing - HIGHLY PREFERRED
Benefits
Health insurance (medical, dental, vision)
401(k) plan
Paid sick leave (depending on work location)
Company
Pyramid Consulting, Inc
Pyramid Consulting, a global leader in workforce and technology solutions, empowers individuals and organizations to transform and thrive in the most challenging and competitive markets.
Founded in 1996
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Ramesh Maturu
President and Co-Founder
Manish Kaushik
Chief Financial Officer
Recent News
2025-08-18
Company data provided by crunchbase