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GracoRoberts · 9 hours ago

Digital Marketing Manager

Carson, CA

Full-time

Onsite

Senior Level

$85K/yr - $95K/yr

7+ years exp

GracoRoberts is the largest, fastest, and most technical specialty chemicals distributor serving the global aerospace market. The Digital Marketing Manager will play a key role in amplifying the company's value proposition by supporting day-to-day digital marketing and data-driven activities across various platforms.

Advanced MaterialsAerospaceChemicalConsumer ElectronicsElectronicsManufacturing

No H1B

U.S. Citizen Only

Hiring Manager

Lee Sawyer, CPC

Responsibilities

Develop, execute and optimize integrated paid, earned, and owned digital marketing campaigns to drive engagement and conversion

Manage campaign setup, UTM tagging, tracking, and performance reporting in HubSpot and Google Analytics 4 (GA4)

Implement A/B tests, track/report and analyze results, and continuously improve campaign performance based on insights and KPIs

Plan, develop, and publish organic and paid content across LinkedIn, Facebook, Instagram, YouTube, and emerging B2B platforms

Develop long and short-form videos, reels, and graphics that increase engagement and brand reach

Develop and update content across brand websites to ensure accuracy, SEO compliance, and consistent user experience

Develop technical thought leadership content (blog posts, landing pages, white papers, case studies, news stories, industry articles) in collaboration with internal subject matter experts in a clear, engaging way

Qualification

Digital marketingPaid media buyingHubSpot Marketing ModuleAnalytics toolsDesign/video editing toolsWriting skillsStorytelling skills

Required

Bachelor's degree in marketing, communications, journalism, or related field

7 years of experience in digital marketing, preferably in a B2B setting

Paid media buying experience is required

Strong working knowledge of Hubspot Marketing Module (email and social media) and AI platforms for research, marketing content development

Experience with design/video editing tools: Canva, Adobe Creative Suite, CapCut

Experience with analytics and media buying tools: HubSpot, GA4, SEMrush, Google Search Console, Google Ads Manager, LinkedIn Campaign Manager, Meta Business Manager, LLMs

Strong writing, editing, and storytelling skills with the ability to tailor content for different platforms

To conform to U.S. Government space technology export regulations, including the International Traffic in Arms Regulations (ITAR) you must be a U.S. citizen, lawful permanent resident of the U.S., protected individual as defined by 8 U.S.C. 1324b(a)(3), or eligible to obtain the required authorizations from the U.S. Department of State

Company

GracoRoberts

Through its family of brands, GracoRoberts is proud to be the largest, fastest, and most technical specialty chemicals distributor to serve the global aerospace market.

Founded in 1938

Arlington, Texas, USA

51-200 employees

http://evroberts.com

Funding

Current Stage

Growth Stage

Total Funding

unknown

2019-04-09Acquired

Leadership Team

Jason Caldwell

CEO

Rodger Gant, CPA

Chief Financial Officer

Recent News

PRNewswire

GracoRoberts Combines with SkyGeek.com to Solidify its Position as the Largest, Fastest, and Most Technical Aerospace Specialty Chemicals Distributor in the World

2022-07-27

Company data provided by crunchbase