Betches Media · 13 hours ago
Senior Manager, Integrated Marketing
New York, United States
Full-time
Hybrid
Mid, Senior Level
$100K/yr - $120K/yr
5+ years expBetches Media is a leading digital media and lifestyle destination for women, known for its humorous and engaging content. They are seeking a Senior Manager, Integrated Marketing to drive brand partnerships and create impactful marketing strategies for Gen Z and millennial women, leveraging their signature tone to achieve high ROI for partners.
Publishing
Responsibilities
Lead innovative, insights-driven proposals rooted in Betches tentpoles & IP that are amplified across social, digital, vodcast, and experiential activations
Conceptualize and package bold campaign ideas into visually compelling, strategically sound presentations that inspire clients and partners
Reimagine Betches IP into scalable, custom, multi-platform campaigns that elevate our signature franchises and formats
Collaborate closely with Sales to respond to RFPs, develop proposals, and co-pitch in meetings to effectively deliver Betches Media and LBG best-in-class sponsorship opportunities
Work hand-in-hand with Branded Content to develop custom programs and series that fuse Betches’ unique POV with cultural trends to drive new and repeat business
Spearhead storytelling, ensuring every proposal is clear, cohesive, visually dynamic, and aligned with Betches Media and LBG brand voices
Own pricing and packaging conversations, including margin management and COGs, to ensure ideas are as strategic and scalable as they are creative
Manage a high volume of inbound and proactive RFPs with a self-starter attitude, translating large budgets and complex asks with creative clarity
Oversee cross-functional workflows to ensure seamless execution and clean handoffs to post-sale and account management teams
Continuously innovate on how we show up in the market, bringing fresh thinking to our digital, social, and experiential initiatives
Qualification
Required
5–7 years of experience in integrated marketing, presale strategy, or brand partnerships at a digital publisher, media company, or similar environment
Proven experience leading the presale process and building custom, paid digital and event proposals from the ground up
A creative, collaborative mindset with strong instincts for storytelling, strategy, and cultural relevance
Exceptional design sensibility and deck-building skills, with the ability to translate big ideas into clear, compelling narratives
Fluency in the digital media landscape including KPIs, impressions, CTR, CPMs, eCPMs, engagement metrics, and online measurement (uniques, pageviews, visits, etc.)
Comfort translating client objectives into actionable, audience-first campaign strategies
Proficiency in Google Suite, Canva, Asana, and PowerPoint (Adobe Suite a plus)
Strong written and verbal communication skills, with confidence presenting in both formal pitches and one-on-one client conversations
An entrepreneurial spirit and ability to thrive in a fast-moving, startup-style environment
Comfort navigating ambiguity, managing multiple stakeholders, and keeping momentum across parallel projects
Natural leadership instincts—able to own meetings, guide conversations, and move ideas forward collaboratively
Deep enthusiasm for Betches Media and LBG brands, content, and community
Bachelor's degree from an accredited college or university
Benefits
Our DEI+ Commitment
Company
Betches Media
Betches is a female-founded and led media and entertainment brand that provides a space for all women to get real about life – funny, honest, and unfiltered.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2023-10-18Acquired
Leadership Team
Aleen Dreksler
Co-Founder and Chief Executive Officer
Recent News
2026-01-08
BNN Bloomberg
2025-11-04
2025-10-28
Company data provided by crunchbase