Independence Pet Group · 12 hours ago
Marketing Data Analyst
United States
Full-time
Remote
Mid Level
3+ years expIndependence Pet Holdings is a corporate holding company managing a diverse portfolio of modern pet health brands and services. They are seeking a detail-oriented Marketing Data Analyst to enable data-driven decision-making by building reporting, developing dashboards, and analyzing large data sets to improve customer acquisition and engagement.
Pet
Responsibilities
Develop, automate, and maintain dashboards, KPIs, and recurring performance reports for websites, campaigns, funnels, and business metrics
Utilize analytics tools and platforms—Google Analytics (GA4), Power BI, Looker Studio, Snowflake, Excel, and campaign management tools—to collect, analyze, interpret, and visualize data
Ensure reporting accuracy, documentation, and data quality across systems
Track, analyze, and report on multichannel marketing and website performance (e.g., display, paid search, paid social, email, social) to identify trends and optimization opportunities
Evaluate customer behavior, sales performance, and lifecycle engagement to improve acquisition, retention, LTV, and customer satisfaction
Analyze business health and revenue drivers across key segments (e.g., species, buyer type, order type, product category). Support the reporting and analysis of A/B and multivariate tests to measure the impact of marketing and website changes, and communicate clear, actionable optimization recommendations to stakeholders
Leverage internal and external datasets to identify pricing, category, audience, and channel opportunities
Collaborate across teams to assess campaign performance and drive audience and revenue growth on platforms including Google Ads, Meta Ads, Bing, and TikTok Ads
Respond to ad‑hoc analytical requests with accuracy, speed, and strong business context
Collaborate with Finance to measure and forecast the financial impact of marketing, sales, and business strategies
Support ongoing enhancement of channel attribution models and cross‑channel measurement methodologies
Partner with Customer Experience and Integrated Marketing teams to analyze the end‑to‑end customer journey and identify friction points across ordering, fulfillment, and post‑purchase touchpoints
Develop reporting and dashboards that monitor customer sentiment, engagement metrics, satisfaction drivers, and support ticket trends—surfacing insights that improve retention and overall customer experience
Identify and resolve data quality issues and inconsistencies across source systems
Recommend improvements to analytics tools, methodologies, and processes to strengthen the organization’s analytical capabilities
Leverage AI‑powered tools and workflows to improve efficiency, automate manual tasks, and expand insight capabilities
Qualification
Required
Bachelor's degree in marketing, business, statistics/analytics or related field required
3+ years of work experience in marketing research, statistical or data analysis
Experience growing revenues and measuring media impact metrics required
Excellent digital aptitude, significant familiarity with ad ops technology, and affiliate tracking and management tools
Excellent organizational, communication, presentation and analytical skills
Proficiency in Google Analytics, Looker Studio, BigQuery, SQL, Data Layer Implementations, and Microsoft PowerBI
Proven ability in handling concurrent projects with attention to detail and accuracy
Preferred
Experience in the insurance industry is highly desirable
Demonstrated understanding of marketing and web KPIs (CTR, ROI, CVR, CAC, MAU) preferred
Benefits
Comprehensive full medical, dental and vision Insurance
Basic Life Insurance at no cost to the employee
Company paid short-term and long-term disability
12 weeks of 100% paid Parental Leave
Health Savings Account (HSA)
Flexible Spending Accounts (FSA)
Retirement savings plan
Personal Paid Time Off
Paid holidays and company-wide Wellness Day off
Paid time off to volunteer at nonprofit organizations
Pet friendly office environment
Commuter Benefits
Group Pet Insurance
On the job training and skills development
Employee Assistance Program (EAP)
Company
Independence Pet Group
Independence Pet Group is an integrated, full-stack pet insurance platform.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$55.59M2023-11-15Private Equity· $55.59M
Leadership Team
Chip Aubry
Chief Technology Officer
David Martin
Vice President Of Strategic Partnerships
Recent News
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